B2B Outreach Specialist

Macclesfield, Cheshire East, UK (Hybrid)

£35K/yr – £40K/yrMid LevelPermanent

Posted 12 days ago

Job Summary

Own and scale outbound B2B lead generation by building end-to-end cold outreach campaigns, optimizing performance, and partnering with CRM to drive qualified leads and revenue.

  • Lead generation campaigns end-to-end
  • Improve performance through testing and data
  • Align outbound activity with CRM and customer journeys

Job Description

Responsibilities

  • Building and executing high-volume B2B cold email and outbound campaigns from end to end.
  • Identifying, sourcing and segmenting relevant B2B audiences and prospect data.
  • Creating targeted outreach sequences designed to generate engagement and qualified leads.
  • Writing and testing subject lines, messaging, calls to action and campaign approaches.
  • Running A/B tests and using the results to continually improve campaign performance.
  • Monitoring key metrics including open rates, response rates, conversions and lead generation.
  • Managing deliverability, including domain health, sender reputation and inbox placement.
  • Developing repeatable outbound processes and workflows that can scale as the function grows.
  • Working closely with the CRM team to ensure outbound activity integrates effectively with existing systems and customer journeys.
  • Taking ownership of targets and using performance data to identify opportunities for improvement.

Requirements

  • Proven hands-on experience in B2B lead generation, cold email or outbound marketing.
  • Experience building and managing bulk cold email campaigns.
  • A good understanding of prospecting, segmentation and B2B lead generation.
  • Experience using CRM, outreach, email automation or lead-generation platforms.
  • An understanding of email deliverability, sender reputation and domain health.
  • Experience analysing campaign performance and using data to improve results.
  • Strong written communication skills and the ability to create compelling B2B outreach messaging.
  • A commercial mindset and genuine motivation to hit targets.
  • The confidence to work independently and make decisions.
  • A process-driven approach with the ability to turn successful activity into scalable workflows.

Preferred

  • ambitious candidates who can demonstrate strong technical knowledge of cold outreach, excellent commercial instincts and the drive to make the role their own.

Benefits

  • Performance-based salary increases.
  • Clear opportunities for career progression.
  • VIP experiences, competitions and tCoins rewards.
  • Gym membership – choose from two local gyms.
  • Private medical insurance after a qualifying period
  • Company pension.
  • Regular social events
  • Pool table, table tennis and FIFA.
  • Modern, purpose-built office.
  • Free on-site parking.
TFLI Limited logo

TFLI Limited

TFLI LIMITED is a marketing and advertising company based out of 19 COWLERSLEY LANE, COWLERSLEY, HUDDERSFIELD, United Kingdom.

Founded in 2013
Huddersfield, England, GBR
1 employees

Salaries

Posted range

£35K/yr – £40K/yr

Taken straight from the job posting.

See all TFLI Limited salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.8K
Traffic Source Mix
Search
42.1%
Direct
44.2%
Referral
8.9%
Social
3.4%
Paid
1.1%

Headcount Trend

Current headcount: ~1
TFLI Limited logo

B2B Outreach Specialist

TFLI Limited · Macclesfield, Cheshire East, UK · Hybrid