Responsibilities

• Campaign delivery: Lead and execute integrated B2B marketing campaigns across our Supply and PPA propositions, aligned to commercial growth targets and go-to-market priorities.
• ABM strategy: Develop and deliver highly targeted, multi-channel account-based marketing campaigns focused on priority ICPs, sectors and strategic accounts.
• Sales alignment: Partner closely with sales teams to align campaign activity with pipeline priorities, account plans and sector opportunities, supporting lead conversion and revenue growth.
• Commercial focus: Deliver marketing activity that combines sustainability messaging with clear commercial value, including cost reduction, resilience and risk mitigation.
• Multi-channel execution: Manage end-to-end campaign delivery across digital, PPC, content, email nurture, events, outbound activity and trade partnerships.
• Planning & coordination: Own campaign timelines and marketing roadmaps, ensuring activity aligns with industry events, sector trends and sales priorities.
• Performance & optimisation: Lead campaign reporting and performance analysis, using data and insight to continuously improve engagement, conversion and ROI.
• CRM & automation: Work closely with CRM and marketing automation teams to deliver nurture journeys, lead scoring, segmentation and automated campaigns.
• Collaboration: Create strong feedback loops between marketing and sales to improve targeting, reporting, lead management and sales enablement activity.
• Content & messaging: Collaborate with proposition, product and commercial teams to translate complex energy solutions into clear, customer-focused messaging and content.

Requirements

• Highly experienced in B2B marketing, ideally within energy, utilities, sustainability, infrastructure or other commercially complex sectors.
• Strong experience delivering integrated marketing campaigns across digital, content, email, events and paid media channels.
• Experienced in account-based marketing (ABM), demand generation and targeted B2B acquisition strategies.
• Commercially aware, with a strong understanding of business drivers, sales objectives and pipeline growth.
• Comfortable working closely with sales teams to support commercially focused growth strategies and revenue generation.
• Confident using CRM and marketing automation platforms to manage campaigns, nurture activity, reporting and lead flows.
• Strong campaign planning and project management skills, with the ability to manage multiple priorities and workstreams simultaneously.
• Data-driven and analytical, with the ability to translate campaign performance insights into actionable improvements.
• Collaborative and confident working cross-functionally with sales, proposition, CRM, digital, analytics and leadership teams.
• Comfortable working in a fast-paced environment, making tactical decisions to optimise campaign performance.
• Highly organised, proactive and detail-oriented, with excellent stakeholder management and communication skills.
• Destination: This role requires the ability to operate across multiple channels and coordinate complex campaigns in a regulated energy environment.

Preferred

• Experience within the energy, renewables or sustainability sector.
• Passion for sustainability and motivated by the opportunity to help businesses transition to cleaner energy solutions.

Benefits

• Great allowances for hybrid working:
• 🏡 £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
• 🚆 £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
• 📖 £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
• 🎁 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
• 🌞 Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
• 💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.