Responsibilities

• Partnerships proposition and messaging (by segment)
• Own and evolve value propositions, messaging frameworks and “proof packs” for key partnership audiences, including but not limited to:
• NHS ICB stakeholders (commissioning-focused)
• GPs and referral pathways (practical referral and patient outcomes lens)
• Education ecosystems (CYP service enablement and outcomes lens)
• Ensure messaging is aligned with brand narrative and editorial standards set by the Brand & Content Lead.
• Maintain a clear “claims discipline”: what we can say, what must be evidenced, and what needs approval.
• Outreach enablement packs and collateral system
• Create and maintain segment-specific outreach packs that the Partnerships team can use consistently, including but not limited to:
• Core deck + modular slides