Responsibilities

• Campaign Delivery
• - Support the CRM Director, leading and managing relationships with senior stakeholders to deliver targeted B2B CRM campaigns.
• - Own the CRM briefing process and provide expert guidance on CRM best practice.
• - Build and deploy email campaigns using Salesforce Marketing Cloud/Dotdigital and event platforms.
• - Refine existing data analysis approach, capable of regular campaign reporting (using Tableau) and profiling as well as ad hoc deep-dive insight.
• - Develop customer data segmentation and profiling models that business users understand and that are scalable and actionable to improve performance and drive commercial value across B2B.
• Strategy & Planning
• - Take an active role in executing the agreed CRM strategy and vision.
• - The role will be our ‘go-to’ person for all things B2B CRM – our CRM ‘SME’ for Trade.
• - Lead relationships with multiple senior BBC Studios stakeholders to deliver strategic projects with their full support.

Requirements

• Extensive experience with the Salesforce Marketing Cloud platform or similar platforms like Dot. Digital or Braze.
• Experience with managing and fostering relationships with a variety of stakeholders.
• Significant experience in an email marketing role in the B2B/Events space.
• Data-driven, with strong analytical capabilities.
• Knowledge on latest GDPR policies.

Preferred

• Understanding of the BBC and its place in the media market.
• Experience of delivering multi-channel marketing automations.
• Understanding and experience of editorial compliance and Fair-Trading policies.
• Experience of Salesforce Sales Cloud
• Basic Adobe Photoshop editing skills
• AMPScript & HTML skills