Email Audience Development Manager
Future
Bath, Bath and North East Somerset, UK (Hybrid)
£29K/yr - £38K/yrIn-houseFull-timeMid level
2 weeks ago
Audience Development Manager
Crowborough, East Sussex, UK (On-site)
£43K/yr – £55K/yrSenior Level4+ years expPermanent
Posted 3 weeks ago
Job Summary
Own and drive audience development across digital channels, leading strategy, measurement, and optimization for reader engagement and channel performance.
- Own audience growth strategy and performance reporting
- Lead collaboration with editorial and marketing for content opportunities
- Monitor analytics to optimize SEO, newsletters, and social media
Job Description
Responsibilities
- Develop strategies to increase digital reach and engagement
- Monitor website traffic and audience behaviour
- Support SEO, newsletter, and social-media growth
- Work with editorial teams to identify content opportunities
- Manage audience campaigns and publishing schedules
- Analyse performance and prepare clear reports
- Improve reader retention and channel performance
- Test new formats, platforms, and engagement initiatives
- Maintain consistent audience and brand standards
Requirements
- 4+ years of experience in digital media, audience development, content marketing, publishing, or communications
- Experience using analytics to improve content or campaign performance
- Audience development
- Digital publishing
- SEO and content optimisation
- Email and newsletter marketing
- Social-media strategy
- Web analytics
- Campaign management
- Content planning
Benefits
- Company pension
- Health & wellbeing programme
- Private medical insurance
- Sick pay
Salaries
Posted range
£43K/yr – £55K/yr
Taken straight from the job posting.
