Associate Manager, Esports Brand Marketing

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years exp

Posted 3 months ago

Job Summary

Own social and CRM channel execution for esports, aligning content creation, web updates, and creator outreach to drive fan engagement and event amplification.

  • Own Social & CRM workflows: asset briefs, calendar management, approvals, and performance reporting to improve fan engagement.
  • Content & Web Ops: keep esports destinations accurate and timely with previews, recaps, and promos aligned to events.
  • Partnership Activation: coordinate with product vendors and creators to amplify campaigns across events.

Job Description

Responsibilities

  • You will support the execution of Social & CRM channels for EA Esports including briefing assets, managing calendars, securing approvals, and reporting performance to improve fan engagement.
  • You will oversee updates to esports web destinations, ensuring content accuracy, event alignment, and timely delivery of previews, recaps, and promotional materials.
  • You will manage QR code campaigns and in-product integrations, collaborating with product teams and external vendors to support viewership rewards and fan engagement.
  • You will support creator and co-streamer outreach, partnering with internal teams to activate content creators and amplify campaigns across esports events.

Requirements

  • 2+ years of experience in marketing, esports, gaming, sports, or entertainment industries.
  • Experience executing campaigns across CRM, web, or digital platforms with measurable outcomes.
  • Experience collaborating with internal teams and external partners to deliver marketing assets.
  • Willingness to travel for live event support and activations.

Benefits

  • We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life.
  • Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more.
  • We nurture environments where our teams can always bring their best to what they do.

Marketing Team

Marketing Roles Posted (Last 30 Days)
8

Traffic Signals

Monthly Visitors
99.7M
Monthly Google Ads Budget
$77K
Traffic Source Mix
Search
50%
Direct
46.3%
Referral
2.2%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~2
Electronic Arts logo

Associate Manager, Esports Brand Marketing

Electronic Arts · London, UK · Hybrid