Responsibilities

• Support development, execution and evaluation of brand strategies and marketing plans that drive brand growth, strengthen market positioning and deliver business objectives.
• Collaborate cross functionally to manage projects, analyse market and consumer data, monitor performance, and ensure the effective implementation of marketing initiatives.
• Responsible for specific elements of the brand 12-month growth plan in line with brand/portfolio 3-year plan, to strengthen brand equity and drive market share growth.
• Support the Brand team in the implementation of integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
• Develop brand comms plans and support the brand team with store execution and shopper plans to ensure our brand is seen, heard and memorable across all touch points.
• Develop an understanding of the brand P&L and the overall monthly M&C reporting, to support with the creation of brand KPI reports and wider category insights.
• Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
• Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
• Brief and manage agencies as required, executing brand management of specific digital platforms, reflecting brand equity and managing customer care journey.