Responsibilities

• Develop and execute the partner marketing strategy aligned to regional business priorities in UKI, driving pipeline and revenue through partner-led and AWS-led demand generation programs.
• Own the marketing relationship with priority consulting and technology partners across UKI, building joint marketing plans (JMPs) that deliver measurable business outcomes.
• Manage the MDF (Marketing Development Fund) planning, approval, and reporting process for the region, ensuring investment is optimised for maximum ROI.
• Design and execute account-based marketing (ABM) programs with partners to target key enterprise accounts, accelerating pipeline progression and deal closure.
• Partner closely with Area PDMs and Field Sales teams to understand account priorities and translate them into effective marketing initiatives.
• Collaborate with regional ABM/Field Marketing teams in UKI to integrate partner marketing into AWS-led ABM and broader AWS marketing programs and events.
• Drive cross-functional collaboration with Digital Marketing, Events, and Global Partner Marketing teams to execute multi-channel partner campaigns.
• Define and manage partner coverage models for the region, ensuring priority partners receive appropriate marketing support and engagement.
• Track, measure, and report on program performance using data-driven metrics (partner-sourced sales qualified pipeline, partner-sourced revenue, campaign ROI, partner engagement scores).
• Share best practices and contribute to the global partner marketing community, driving operational excellence and continuous improvement.

Requirements

• Experience in professional non-internship marketing
• Experience in technology-related sales, marketing or business development
• Experience building, executing and scaling cross-functional marketing programs
• Experience defining program requirements and using data and metrics to determine improvements
• Experience in English-language communication skills, both written and verbal
• Proficiency with Excel and Salesforce (data manipulation, reporting, and analysis)
• Experience managing marketing budgets and demonstrating ROI

Preferred

• Master's degree or above in marketing, advertising, business or equivalent
• Experience managing executive customer relationships and key business stakeholders
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience in cloud computing, SaaS, or enterprise technology marketing
• Experience working with AWS or major cloud partner ecosystems, ideally in a partner marketing capacity
• Demonstrated success with account-based marketing (ABM) strategies and execution