Responsibilities

• Implement product and ASIN marketing plans for the Amazon US marketplace within approved priorities and budgets.
• Research customer demand, competitors, search terms, category trends and pricing to recommend positioning and growth opportunities.
• Coordinate product launches and listing improvements, including search optimisation, listing briefs, A+ content requirements and pricing or promotion proposals.
• Create, manage and optimise PPC campaigns, reviewing bids, search terms, advertising efficiency and conversion.
• Analyse sales, traffic, rankings, advertising results and product contribution; explain significant changes and recommend action.
• Prepare ASIN-level demand forecasts and share marketplace priorities with the commercial and supply-chain function.
• Brief and quality-check marketing, creative and data work delivered by overseas specialists.
• Monitor Amazon account health and relevant marketplace requirements, coordinating corrective action where needed.

Requirements

• Relevant experience in Amazon marketplace marketing or e-commerce marketing.
• Practical understanding of Seller Central, FBA and private-label operations.
• Demonstrable experience managing PPC campaigns and interpreting advertising and sales data.
• Strong commercial judgement, planning and communication skills.
• Ability to turn analysis into clear recommendations and coordinate work with external specialists.