Responsibilities

• Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit the Pubity Group tone of voice.
• Create highly impactful social content across Pubity Group’s channels.
• Ensure activations are executed in a way that maximises reach, participation and shareability.
• Collaborate cross-functionally with the London team to maintain alignment from concept through to launch.
• Act as the central link between Commercial and Content teams, ensuring campaign ideas are rooted in live trends and platform behaviour.
• Monitor emerging conversations, formats and creators to inform proactive and reactive opportunities.
• Translate cultural moments into scalable brand opportunities.
• Support the Creative team in developing strategic responses to client briefs.
• Contribute insight, platform knowledge and audience understanding to strengthen creative concepts.
• Help shape storytelling approaches that feel native to each platform.

Requirements

• A genuine passion for social media, advertising and marketing
• Hands-on experience creating social content on behalf of brands or publishers
• Foundational skills across Photoshop, CapCut, Lightroom, InShot, Canva or Phonto
• Strong understanding of, and active interest in, the digital and social space — including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms
• A self-starter mindset, with the appetite to thrive in a fast-paced, high-growth environment - Pubity Group is new to market commercially but already has huge social pages, so the opportunity is brilliant and the competition is stern

Preferred

• Passionately delivering high-quality work and hitting targets for clients
• Bringing a professional, dependable approach and exemplary behaviour day to day
• Quick learner who adapts fast in a high-volume, fast-paced environment
• Genuinely passionate about Pubity Group and the future
• Collaborative by instinct and adds value to the team
• Calm under pressure with the ability to prioritise when demand is high
• Direct and constructive communicator, comfortable giving and receiving feedback at all levels
• Curious and culturally tuned-in to platform shifts and audience behaviour