Account Manager - Digital Marketing

Altrincham, Trafford, UK (Hybrid)

£25K/yr – £28K/yrMid LevelPermanent

Posted 1 month ago

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Job Summary

Own the trial to ongoing PPC services narrative by turning onboarding insights into ROI and steady campaign improvement.

  • Growth Infrastructure: set up measurement and optimization cadence from trial to ongoing PPC services.
  • Guided ROI reviews: lead mid-campaign progress calls and strategic roadmaps to demonstrate ROI and educate clients.
  • Client onboarding and value articulation: run onboarding calls, translate performance into next moves, and position ongoing PPC benefits.

Job Description

Responsibilities

  • Lead sustained growth via Trial Conversions
  • Conduct strategic onboarding calls to understand client goals, expectations, and business context.
  • Advise on budget spend for paid search across all search engines
  • Lead mid-campaign progress review calls and strategic roadmap reviews to demonstrate ROI, educate clients, and build toward conversion.
  • Improve initial performance of PPC campaigns throughout the learning period.
  • Clearly articulate the value delivered during the trial and position the benefits of ongoing PPC services.

Requirements

  • Uses time management techniques and skills to manage own workload
  • Strong client-facing communication and relationship-building skills
  • Commercial acumen with ability to convert Trials
  • Comfortable leading client calls and explaining digital performance metrics
Add People logo

Add People

We’re Add People, a team of digital marketing professionals dedicated to helping small to medium-sized businesses grow online.Established in 2002, we’ve grown into a workforce of over 210 skilled marketers, supporting over 4,000 clients with services including PPC, eCommerce, Paid Social, SEO, Web Design, and other digital solutions—all offered at affordable monthly costs.Beyond digital marketing, we’re passionate about creating positive community impact. The Add People Foundation is dedicated to empowering communities by providing essential support, resources, and opportunities for those in need. Led by Rick Poskitt, Paul Davies, Kerry Mathewman, Lewis Delaney, Jack Wilkinson, Katie Walker, Lou Wade, and Jessica Elton, and supported by our passionate Ambassadors, the Foundation drives our mission forward with a strong commitment to giving back.This year, we’re proud to partner with inspiring charities, including Mind, Cancer Research, Royal Manchester Children’s Hospital, The Counselling and Family Centre, and the LGBT Foundation. A heartfelt thank you goes to our staff for shaping our charitable focus!Feel free to get in touch today: info@addpeople.co.uk

Founded in 2002
Altrincham, England, GBR
302 employees (88 in marketing)

Traffic Signals

Monthly Visitors
11.3K
Traffic Source Mix
Search
45%
Direct
42.9%
Referral
7.5%
Social
3.1%
Paid
1.3%

Headcount Trend

Current headcount: ~303

Marketing Team

Marketing Team Size
88 (29% of company)
Marketing Roles Posted (Last 30 Days)
2