6 weeks ago
Account Based Marketing Specialist - Consumer Healthcare
Wiley
Hoboken, NJ (Hybrid)Full time$89K/yr – $128K/yr
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Account Based Marketing Specialist - Consumer Healthcare
Hoboken, NJ (Hybrid)
$89K/yr – $128K/yrMid Level5+ years expFull time
Posted 6 weeks ago
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Job Summary
Own ABM for a fast moving consumer health portfolio, shaping long horizon programs and multi-channel engagement for 40–50 priority accounts and senior buyers.
- Own target universe, scoring, and prioritization to focus on high expansion potential
- Plan ABM programs 18–24 months ahead and align with sales, content, and events
- Drive customized one-to-one and one-to-few programs with tailored messaging and sequences
Job Description
Responsibilities
- Owns the ABM target account universe across Consumer Health verticals — from initial TAM scoping down to a prioritized set of 40–50 critical accounts for one-to-one and one-to-few engagement
- Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals — ensuring resources focus on accounts with highest expansion potential
- Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders)
- Critically: plans ABM programs 18–24 months ahead of anticipated decision or renewal cycles
- Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content
- Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates)
- Builds always-on account engagement programs — replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content
- Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI)
- Integrates events into ABM journeys as touchpoints — with pre/during/post event sequences
- Works in tight daily alignment with commercial sales team — attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets
- Bachelor’s degree in marketing, Business, or related fields
- 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long-cycle sales environment — data/analytics, SaaS, or professional services strongly preferred
- Demonstrable experience running one-to-one ABM programs for accounts with $1M+ revenue potential — not just one-to-many account-based advertising
- Proven track record of engaging C-suite and senior commercial buyers, not just practitioner-level contacts
- Experience working alongside a commercially focused sales team with joint pipeline accountability
- Proficient in: Salesforce (required), ZoomInfo or equivalent intent data platform, LinkedIn Campaign Manager, Power BI, marketing automation (Marketo/HubSpot equivalent)
- AI tool literacy — adopts AI tools for account research, personalization, and content adaptation
- 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long-cycle sales environment — data/analytics, SaaS, or professional services strongly preferred
Wiley
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We transform knowledge into accessible and actionable intelligence for today's challenges and tomorrow's possibilities. Through access to trusted research, data, and AI-powered platforms that power progress, we accelerate scientific breakthroughs, support learning, and drive innovation that redefine fields and improve lives. We're your partner in pioneering the future – in a world driven by curiosity and continuous discovery.
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