Responsibilities

• Drive Regional ABM Execution
• Execute global 1:1 and 1:few ABM strategies the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on local customer and sales feedback.
• Build Creative Account Engagement Programs
• Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.
• Partner with Sales Teams
• Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.
• Localize Global Programs
• Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy. Account for varying languages, cultures, regulations, and buying behaviors across EMEA countries.
• Deliver Coordinated Campaigns
• Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive customers across the buying group.

Requirements

• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
• Experience developing and driving marketing programs, with a strong understanding of regional business practices, cultural nuances, and buying behaviors.
• Consistent record developing creative account engagement programs that help advance enterprise opportunities through the sales cycle.
• Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies.
• Strong understanding of enterprise buying groups.
• Experience accomplishing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
• Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
• Strong project management skills with the ability to handle multiple stakeholders across countries, languages, and time zones.
• Data-driven mentality, using campaign and account insights to optimize performance and improve account progression.
• Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting marketing execution across EMEA.

Benefits

• Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/