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Improvado

Brand

4.3
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards.With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys.Want to learn more? Schedule a demo at www.improvado.io.
Founded in 2015
San Diego, California, USA
105 employees (10 in marketing)
www.improvado.io
84% recommend to a friend
86% positive business outlook

People

Hiring activity

Open marketing jobs over time

18 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$30M

Last raise

$22M

Series A, 4 years ago

Funding history

May 2022

Series A Improvado · $22M

Apr 2019

Seed Round Improvado · $5M

Apr 2018

Seed Round Improvado · $3M

May 2017

Seed Round Improvado

Audience

Monthly website visitors
120.3K
Month over month-8.4%
Quarter over quarter-24.9%
Top sourceSearch (51.6%)
Ad budget per month$55.3K
Average search rank37.3
Traffic source mix
Search
51.6%
Direct
35.2%

News

Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence
Oct 15, 2025 • FinancialContent
Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence
Oct 15, 2025 • Yahoo Finance
Improvado named “One to Watch” in Snowflake’s 2026 Martech report, signaling AI-led shift in marketing analytics
Oct 8, 2025 • nepalmonitor.com

Links

www.improvado.ioLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount -5.3% year over year
Referral
8.9%
Social
3.2%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

27.2K

12-mo growth

+145.4%

Monthly growth

+17.6%

Salaries

Median base

$95,000

Median total

$95,000

Median experience

3 years

Submissions

3

Pay by role

Marketing Analytics

3 submissions

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Contribute

Open positions18 open marketing positions

Improvado logo

Middle+ Marketing Data Analyst

Improvado

USA (Remote)

$70K/yr - $110K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Improvado logo

Middle+ Marketing Data Analyst

Improvado

Alabama, NY (Remote)

$70K/yr - $110K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Improvado logo

Middle+ Marketing Data Analyst

Improvado

USA (Remote)

$70K/yr - $110K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Improvado logo

Full-Stack Marketing Data Analyst

Improvado

USA (Remote)

$70K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.
9 days ago
Improvado logo

Enterprise Account Manager (Marketing Agency Experience)

Improvado

USA

$100K/yr - $160K/yrIn-houseFull-time
2 weeks ago
Improvado logo

Enterprise Account Manager (Marketing Agency Experience)

Improvado

USA (Remote)

$100K/yr - $160K/yrIn-houseFull-time
2 weeks ago
View all 18 jobs

Improvado insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
San Diego, California
Employees
51-200
5.3% decline last 12mo
Marketing team
10
10% of company
5 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Series B–like · Shrinking 5.3% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-09-27 -> 2025-11-24
Headcount (12 months)
-5.3%
Last funding round
47 months ago
Negative news (120 days)
0
Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
120.3K
Month over month-8.4%
Quarter over quarter-24.9%
Top sourceSearch (51.6%)
Traffic source mix
Search
51.6%
Direct
35.2%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
30 competitor sites
Search traffic: 33.2K organic clicks / 3.1K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+4,760
Ad budget per month
$55.3K
Average search rank
37.3
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
9 / 5
73 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+9%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2023-06-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

10
10% of the company • 5 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 10.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.3 / 5
Work-life balance
4 / 5
Culture
4.3 / 5
Diversity & inclusion
4.4 / 5
Recommend to a friend
84%
Positive business outlook
86%

Funding

Shows saved funding data.

Total funding
$30M
Last raise
Series A
4 years ago
Funding details
Amount raised
$30M
Last round
Series A
Last fundraise
4 years ago

News

Shows saved company news.

Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence
Oct 15, 2025 • FinancialContent
Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence
Oct 15, 2025 • Yahoo Finance
Improvado named “One to Watch” in Snowflake’s 2026 Martech report, signaling AI-led shift in marketing analytics
Oct 8, 2025 • nepalmonitor.com
8.9%
Social
3.2%
Paid referral
0.9%

Total followers

27.2K

12-mo growth

+145.4%

Monthly growth

+17.6%

Open jobs growth
—
Biggest role change
—
Latest open role
Senior Data Analyst (Marketing Experience)