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Cracker Barrel

Brand

3.3

Salaries

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People

Marketing leadership

Sarah Moore
Sarah Moore
Chief Marketing Officer
At the company for 2 years 3 months
Julia Perry
Julia Perry
Vice President Marketing Communications
At the company for 8 years 4 months
Jennifer Smith
Jennifer Smith
Sr Director, Digital Marketing & Ecommerce
At the company for 29 years
Tori Ross Poole
Tori Ross Poole
Director, Brand Communications & Partnerships
At the company for 2 years 3 months

Hiring contacts

Emily Gray
Emily Gray
Marketing Specialist - Talent Acquisition
At the company for 12 years 7 months

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount +18% year over year

Funding

Total funding

$300M

Last raise

$300M

Post IPO Debt, 9 months ago

Funding history

Jun 2025

Post IPO Debt Cracker Barrel · $300M

Audience

Monthly website visitors
7.2M
Month over month+76.6%
Quarter over quarter-0.8%
Top sourceSearch (50.4%)
Ad budget per month$149.6K
Average search rank56
Traffic source mix
Search
50.4%
Direct
42.4%
Referral
4.7%
Social
1.3%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

74.6K

12-mo growth

—

Monthly growth

+1.4%

News

Links

www.careers.crackerbarrel.comLinkedInCrunchbaseX (Twitter)
Glassdoor