Black Rifle Coffee Company logo
Black Rifle Coffee Company
BrandSalt Lake City, UtahWebsite

Black Rifle Coffee Company insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2014
Headquarters
Salt Lake City, Utah
Employees
501-1000
Flat last 12mo
Marketing team
60
8% of company
14 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
+0.9%
Last funding round
8 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Main result
687.1K monthly visitors
Month over month +36.4% • Quarter over quarter +28.5%
Trend
2024-05-01 -> 2025-11-01
Month over month
+36.4%
Quarter over quarter
+28.5%
Top source
Direct (53.3%)
Search38.7%
Direct53.3%
Social1.7%
Referral5.1%
Paid referral1.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
34 competitor sites
Search traffic: 55.7K organic clicks / 32 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+4,550
Ad budget per month
$95.4
Average search rank
58.7
Paid competitors5

LinkedIn followers

Shows follower count and growth.

Main result
380.2K followers
Month over month +1.2% • Year over year +4.5%
Trend
2025-03-03 -> 2026-03-09
Month over month
+1.2%
Quarter over quarter
+1.5%
Six-month growth
+1.6%
Year over year
+4.5%

Marketing team size

Shows saved marketing team size.

60
8% of the company • 14 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 60.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.8 / 5
Work-life balance
3.6 / 5
Culture
3.8 / 5
Diversity & inclusion
3.7 / 5
Recommend to a friend
54%
Positive business outlook
63%

Funding

Shows saved funding data.

Funding quick view
Saved funding details for Black Rifle Coffee Company
Amount raised
$356.6M
Last round
post_ipo_equity
Last fundraise
8 months ago

News

Shows saved company news.