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ADT

Brand

4.0
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

ADT is the most trusted name in smart home security, helping protect and connect what matters most at home and beyond.When Every Second Counts, Count on ADT 💙.
Boca Raton, Florida, USA
26K employees (430 in marketing)
www.adt.com
0% recommend to a friend
100% positive business outlook

People

Marketing team tenure

Median tenure

2 years

Avg experience

12 years

Across 3 marketing employees

Hiring activity

Open marketing jobs over time

37 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$4.1B

Last raise

$325M

Post IPO Debt, 5 months ago

Funding history

Oct 2025

Post IPO Debt ADT · $325M

Sep 2025

Post IPO Debt ADT · $1B

Mar 2025

Post IPO Secondary ADT

Oct 2024

Post IPO Secondary ADT · $403M

Mar 2024

Post IPO Secondary ADT · $422.5M

Audience

Monthly website visitors
3M
Month over month-15.2%
Quarter over quarter-22.5%
Top sourceDirect (58.1%)
Ad budget per month$2.1M
Average search rank48.4
Traffic source mix
Direct
58.1%
Search
27.2%

News

ADT (ADT): Revisiting Valuation After Q3 Beat, Higher 2025 Outlook, Buyback, and Strategic Account Win
Nov 15, 2025 • Yahoo Finance
ADT’s Earnings Beat and Share Buyback Might Change the Case for Investing In ADT (ADT)
Nov 14, 2025 • Yahoo Finance
Should Value Investors Buy ADT (ADT) Stock?
Nov 7, 2025 • Yahoo Finance

Links

www.adt.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +2% year over year

Sep 2022

Post IPO Equity ADT · $1.5B

Referral
12.2%
Paid referral
1.5%
Social
0.8%

LinkedIn followers

Follower count and growth

Total followers

135.5K

12-mo growth

+7.8%

Monthly growth

+0.4%

Salaries

Typical salary range

$184,000 – $276,000

/ yr

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Open positions37 open marketing positions

ADT logo

Product Manager – Firmware OTA & Lifecycle Management

ADT

Boca Raton, FL (Hybrid)

$88K/yr - $132K/yrIn-houseFull-time
2 days ago
ADT logo

Manager, Digital Experience & Media PMO

ADT

Irving, TX

In-houseSenior level3+ years exp.
5 weeks ago
ADT logo

Marketing Manager, Affiliate & Partnership Growth (Job ID 3021377)

ADT

Irving, TX

In-houseSenior level5+ years exp.
7 weeks ago
ADT logo

Sr. Manager, Communications Project Management (Job ID 3021294)

ADT

Boca Raton, FL

In-house
2 months ago
ADT logo

Sr. Manager, Communications Project Management

ADT

Boca Raton, FL

In-house
2 months ago
ADT logo

Marketing Manager, Lifecycle Management (Job ID 3020811)

ADT

Boca Raton, FL

In-houseMid level5+ years exp.
3 months ago
View all 37 jobs

ADT insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Boca Raton, Florida
Employees
1001-5000
Flat last 12mo
Marketing team
430
2% of company
10 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · Recently funded
Trend
2021-06-28 -> 2026-01-05
Headcount (12 months)
+2%
Last funding round
5 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
3M
Month over month-15.2%
Quarter over quarter-22.5%
Top sourceDirect (58.1%)
Traffic source mix
Direct
58.1%
Search
27.2%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
56 competitor sites
Search traffic: 393K organic clicks / 443.2K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+7,559
Ad budget per month
$2.1M
Average search rank
48.4
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

430
2% of the company • 10 saved marketing people

Average time at company

Shows typical time the marketing team stays.

2 years
Based on 3 people.

Average years of experience

Shows typical years of experience across saved people.

12 years
Based on 50 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 430.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4 / 5
Work-life balance
3 / 5
Culture
3 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
0%
Positive business outlook
100%

Funding

Shows saved funding data.

Total funding
$4.1B
Last raise
Post IPO Debt
5 months ago
Funding details
Amount raised
$4.1B
Last round
Post IPO Debt
Last fundraise
5 months ago

News

Shows saved company news.

ADT (ADT): Revisiting Valuation After Q3 Beat, Higher 2025 Outlook, Buyback, and Strategic Account Win
Nov 15, 2025 • Yahoo Finance
ADT’s Earnings Beat and Share Buyback Might Change the Case for Investing In ADT (ADT)
Nov 14, 2025 • Yahoo Finance
Should Value Investors Buy ADT (ADT) Stock?
Nov 7, 2025 • Yahoo Finance
12.2%
Paid referral
1.5%
Social
0.8%

Total followers

135.5K

12-mo growth

+7.8%

Monthly growth

+0.4%

2023-05-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Software Development Intern