2 months ago
Integrated Marketing Director
The Guardian
London, UK (Hybrid)Full time
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Integrated Marketing Director
London, UK (Hybrid)
Salary Not AvailableDirector/ExecutiveFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own cross‑platform partnership strategy and sales, translating client briefs into integrated campaigns across video, social, influencers, experiential, and content partnerships to deliver innovative, high-impact collaborations.
- Growth/Partnership Ownership: Lead multi‑platform campaigns and strategic partnership discussions that drive creative excellence and audience reach.
- Strategic Proposal: Shape market-leading pitches and integrated packages tailored to client briefs to win new or repeat business.
- Audience-Driven Outcomes: Align campaigns with client objectives to deliver measurable impact for advertisers and the global audience.
Job Description
- Build a cross-platform commercial product offering that works to give clients and advertisers unique access to our global audience
- Lead the planning and execution of multi-platform campaigns (video, social, influencer, experiential, live, content partnerships)
- Lead strategic conversations that enable us to deliver best-in-class partnerships that deliver innovation and campaign excellence
- Craft market-leading pitches that fit the client or agency brief to obtain new or repeat business opportunities
- Experience selling the sale of multi-platform content-based partnerships that meet a client’s objectives
- Experience leading a team to deliver integrated brand partnerships
- Clear experience of innovation and building commercial packages that work to effectively reach audiences on social
- Demonstrable expertise in understanding a brief and developing the right integrated proposal as a response
- Proven contacts within the industry, excellent negotiation skills
- Ideally you will have experience of sales at a social first/video media owner
- Ideally you will have experience of sales at a social first/video media owner
- You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
- Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
- We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving.
- Season ticket loans are also available.
- You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
- We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
- Culture and wellbeing – access to employee benefits platform for health and wellbeing, free yoga and Pilates classes, corporate gym membership, cycle to work scheme, canteen with views over Regents Canal.
The Guardian
0.0 Glassdoor
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Australia. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821.The Guardian is renowned for its agenda-setting journalism including, most recently the Cambridge Analytica, Paradise and Panama Papers investigations as well as the Pulitzer Prize and Emmy-winning NSA revelations.
London, England, GBR
2.8K employees (1,581 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
338.1M
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
42.8%
Direct
50.1%
Referral
4.5%
Social
2.1%
Paid
0.4%
Headcount Trend
Current headcount: ~2.8K
Marketing Team
Marketing Team Size
1,313 (47% of company)
Marketing Roles Posted (Last 30 Days)
3