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Marketing jobs

287 marketing jobs

5 months ago

CRM Manager

Club L London

Trafford, UK (On-site)Full time

6 months ago

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Club L London

CRM Manager

Trafford, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

Top 1% of applicants do these two things.

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Job Summary

Own CRM and app strategy across email, app, WhatsApp and loyalty to lift activation, engagement and long term value.

Own CRM and app ecosystem to drive engagement, retention and lifetime value across channels.
Lead loyalty program evolution to boost repeat purchase and overall value.
Plan insight driven campaigns with cross functional teams aligned to the trading calendar and business goals.

Job Description

Responsibilities

Drive the global CRM strategy, aligning email, app, WhatsApp, and loyalty objectives with broader business, brand, and commercial goals.
Evolve the global loyalty program, creating strategies that drive engagement, repeat purchase, and long-term customer value.
Shape the CRM and App roadmap, balancing trading activity, lifecycle communications, and long-term customer value growth in partnership with key stakeholders.
Plan and deliver insight-led, customer-centric CRM campaigns across email, app (push and in-app), and WhatsApp in line with the global trading calendar and developed collaboratively with the CRM and Creative teams.
Drive App engagement through acquisition, activation, retention, push notifications, in-app messaging, and exclusive experiences.
Develop customer acquisition strategies across CRM channels, maximising opt-in, engagement, and long-term value.
Implement advanced segmentation, personalisation, and lifecycle strategies to boost engagement, repeat purchase, and lifetime value supported by the data & marketing teams.
Support the monitoring of all KPIs across all CRM channels, using data and insight to inform strategy and optimise performance.
Champion retention and reactivation strategies, improving performance across the full customer journey.
Work closely with Customer Service team to support customer communications, ensuring CRM messaging is aligned, timely, and enhances the overall customer experience.

Requirements

Proven experience in a senior CRM leadership role, ideally within fashion, retail, or e-commerce, with clear ownership of CRM strategy and commercial outcomes.
Demonstrable experience building, managing, and scaling multi-channel CRM programmes, including email, app (push and in-app), WhatsApp, lifecycle, retention, and personalisation strategies.
Experience defining, managing, or scaling customer loyalty programmes that drive retention, engagement, and long-term customer value.
Experience owning or contributing to app engagement and growth strategies, spanning acquisition, activation, and retention.
Strong commercial and analytical experience, using customer insight and data to inform decision-making and influence senior stakeholders.
Deep understanding of customer behaviour, CRM platforms, and current industry best practices across digital channels.
Confident and effective leader with excellent communication and stakeholder management skills, capable of presenting strategy, performance, and recommendations to senior stakeholders while managing and developing teams in fast-paced environments.
Proactive, hands-on strategist with a customer-first mindset, able to turn long-term vision into impactful, measurable results.

Preferred

Benefits

25 days of annual leave (plus bank holidays)
Extra day off for your birthday
Flexible working hours around core hours of 10-4
Cycle to work scheme
40% staff discount across Club L and Lavish Alice products
Healthcare Cashplan
Free onsite gym
Enhanced pension contribution
Enhanced maternity and sick pay
Free snacks, drinks & treats

Club L London

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.Founded in 2007 Club L was created with the vision of offering long-lasting luxury styles, trend-oriented collections with a twist and unique, statement designs that offer both exceptional quality and fit in an otherwise saturated market of fast-fashion and throw-away goods. Accessible luxury through considered purchasing, limited edition collections that leave no wastage and responsible manufacturing are at the heart of the brand world-renowned for its premium fabrications, inclusive sizing and affordable price points.At Club L we are passionate about nurturing upcoming talent within the fashion industry whether it be design and development, marketing and PR, digital tech, creative, social or customer services within a diverse and collaborative environment. Our team is dedicated, ambitious and hard working and with a prestigious portfolio of global partners and rapidly growing e-commerce team, there are numerous opportunities to join Club L’s influential team and take your career to the next level. Think you’ve got what it takes? Then stay posted on our Linked In for job vacancies.

Founded in 2007

Trafford Park, England, GBR

150 employees (48 in marketing)

clubllondon.com

Recent Ads

Traffic Signals

Monthly Visitors

1.5M

Monthly Google Ads Budget

$2.9K

Traffic Source Mix

51%

Direct

39.6%

Referral

4.5%

Social

3.8%

Paid

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size

29 (19% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Club L London launches on Middle East platform Ounass - FashionNetwork

Sep 26, 2025 • FashionNetwork - The World's Fashion Business News

Club L London launches localised German site

Jul 14, 2025 • Retail Bulletin

How I got my job as… Founder of Club L London

Jul 12, 2025 • Emirates Woman

Responsibilities

Drive the global CRM strategy, aligning email, app, WhatsApp, and loyalty objectives with broader business, brand, and commercial goals.
Evolve the global loyalty program, creating strategies that drive engagement, repeat purchase, and long-term customer value.
Shape the CRM and App roadmap, balancing trading activity, lifecycle communications, and long-term customer value growth in partnership with key stakeholders.
Plan and deliver insight-led, customer-centric CRM campaigns across email, app (push and in-app), and WhatsApp in line with the global trading calendar and developed collaboratively with the CRM and Creative teams.
Drive App engagement through acquisition, activation, retention, push notifications, in-app messaging, and exclusive experiences.
Develop customer acquisition strategies across CRM channels, maximising opt-in, engagement, and long-term value.
Implement advanced segmentation, personalisation, and lifecycle strategies to boost engagement, repeat purchase, and lifetime value supported by the data & marketing teams.
Support the monitoring of all KPIs across all CRM channels, using data and insight to inform strategy and optimise performance.
Champion retention and reactivation strategies, improving performance across the full customer journey.
Work closely with Customer Service team to support customer communications, ensuring CRM messaging is aligned, timely, and enhances the overall customer experience.

Requirements

Proven experience in a senior CRM leadership role, ideally within fashion, retail, or e-commerce, with clear ownership of CRM strategy and commercial outcomes.
Demonstrable experience building, managing, and scaling multi-channel CRM programmes, including email, app (push and in-app), WhatsApp, lifecycle, retention, and personalisation strategies.
Experience defining, managing, or scaling customer loyalty programmes that drive retention, engagement, and long-term customer value.
Experience owning or contributing to app engagement and growth strategies, spanning acquisition, activation, and retention.
Strong commercial and analytical experience, using customer insight and data to inform decision-making and influence senior stakeholders.
Deep understanding of customer behaviour, CRM platforms, and current industry best practices across digital channels.
Confident and effective leader with excellent communication and stakeholder management skills, capable of presenting strategy, performance, and recommendations to senior stakeholders while managing and developing teams in fast-paced environments.
Proactive, hands-on strategist with a customer-first mindset, able to turn long-term vision into impactful, measurable results.

Preferred

Benefits

25 days of annual leave (plus bank holidays)
Extra day off for your birthday
Flexible working hours around core hours of 10-4
Cycle to work scheme
40% staff discount across Club L and Lavish Alice products
Healthcare Cashplan
Free onsite gym
Enhanced pension contribution
Enhanced maternity and sick pay
Free snacks, drinks & treats