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Shiseido logo
3 weeks ago

TIKTOK SHOP Manager - Shiseido UK&I

Shiseido

London, UK (Hybrid)Full time£50K/yr – £55K/yr
3 weeks ago

Flexible Marketing Leadership opportunities

London, UK (Hybrid)Part time£50K/yr – £150K/yr
Marriott International logo
4 weeks ago

Director of Marketing Communications - JW Marriott Grosvenor House London

Marriott International

London, UK (On-site)Full time
4 weeks ago

Marketing & E-commerce Manager

London, UK (Hybrid)Full time£35K/yr – £56K/yr
Odin logo
6 weeks ago

Founding Growth Lead, VC/PE

Odin

London, UK (Hybrid)Full time£100K/yr – £120K/yr
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Marketing jobs in London

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Marketing jobs in London

1,730 jobs
Shiseido logo

TIKTOK SHOP Manager - Shiseido UK&I

Shiseido

London, UK (Hybrid)

£50K/yr - £55K/yrIn-houseFull-timeManager
3 weeks ago

Flexible Marketing Leadership opportunities

London, UK (Hybrid)

£50K/yr - £150K/yrPart-timeSenior level
3 weeks ago
Marriott International logo

Director of Marketing Communications - JW Marriott Grosvenor House London

Marriott International

London, UK (On-site)

In-houseFull-timeDirector/executive
4 weeks ago

Marketing & E-commerce Manager

London, UK (Hybrid)

£35K/yr - £56K/yrFull-timeMid level
4 weeks ago
Odin logo

Founding Growth Lead, VC/PE

Odin

London, UK (Hybrid)

£100K/yr - £120K/yrIn-houseFull-timeSenior level
6 weeks ago
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Shiseido logo
Shiseido

TIKTOK SHOP Manager - Shiseido UK&I

London, UK (Hybrid)

£50K/yr – £55K/yrManagerFull time

Posted 3 weeks ago

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Job Summary

Own the TikTok Shop channel strategy and P&L while leading cross-functional, cross-partner initiatives to drive growth, profitability and scalable pilots across brands.

  • Own channel P&L, GMV, margins and customer acquisition performance
  • Lead joint business planning with TikTok, agencies and internal teams

Job Description

Responsibilities

  • Channel Strategy & Commercial Leadership - Set the ambition, strategy and roadmap for TikTok Shop, balancing growth, profitability, brand equity and operational readiness.
  • Own the channel P&L, GMV, net sales, margin, conversion, average order value and customer acquisition performance.
  • Build annual and quarterly plans, trading priorities and investment recommendations, using evidence to make decisions in a fast-changing environment.
  • Define clear pilot success criteria and recommend when, where and how to scale across additional brands in the portfolio.
  • TikTok Partnership, JBP & Agency Leadership - Build a strategic relationship with TikTok Shop and lead joint business planning, including growth priorities, platform opportunities, campaigns, insights and capability development.
  • Lead the commercial and operational agenda for Fulfilled by TikTok (FBT), ensuring the fulfilment model supports customer experience, availability and profitable scale.
  • Direct the TikTok Shop agency against clear objectives, service levels and performance measures, using specialist expertise to accelerate launch while building internal capability.
  • Connect platform and agency partners with Brand, Digital, Media, Communications, Supply Chain, Customer Service, IT, Finance and Legal teams.
  • Trading, Merchandising & Shop Operations - Own the trading calendar, product launches, hero assortment, bundles, promotions and channel-exclusive opportunities.
  • Manage Seller Centre standards, catalogue quality, pricing accuracy, availability and shop merchandising to maximise conversion.

Requirements

  • Strong hands-on experience owning and growing TikTok Shop, social commerce or an adjacent marketplace channel.
  • Demonstrable commercial trading ownership, with experience managing revenue, GMV, profitability, conversion, promotions and performance levers.
  • Experience working across creator or affiliate commerce, content, media and marketplace operations.
  • Ability to use data to diagnose performance, prioritise opportunities and turn insight into action.
  • Track record of building or scaling a newer channel, proposition or operating model.
  • Experience managing agencies and senior external platform or commercial partners.
  • Entrepreneurial and highly accountable, energised by building something where the playbook is still being written.
  • Commercially ambitious while attentive to brand equity, customer experience and profitability.
  • Comfortable operating at both strategic and hands-on levels, from a senior recommendation to solving a Seller Centre issue.
  • A persuasive educator and collaborator who can simplify complexity, challenge constructively and mobilise diverse stakeholders.

Preferred

  • Experience with FBT, TikTok Shop media (e.g. GMV Max), creator affiliates, and LIVE commerce.
  • Beauty, fashion, retail or consumer goods experience.
  • Experience developing platform joint business plans and building repeatable cross-market playbooks.

Benefits

  • Generous product allocation & discount to spend on our gorgeous products!
  • Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme
  • Plan for your future with our 8% matching pension scheme (up to) and life Assurance up to x4 your salary
  • We operate an annual bonus scheme, based on personal development plans and business performance
  • Flexible Fridays, so you can focus on what is important to you
  • Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office
  • Wellbeing programmes including mental health first aiders, free counselling, access to digital GP’s and exclusive retail discounts
  • Monthly access to L&D opportunities to help your continuous development
Shiseido logo

Shiseido

3.5 Glassdoor

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. ※ All comments and queries will be responded to in due course.

Tokyo, Tokyo, JPN
8.6K employees (1,494 in marketing)
corp.shiseido.com/en
67% recommend to a friend
80% CEO approval

Salaries

Posted range

£50K/yr – £55K/yr

Taken straight from the job posting.

See all Shiseido salaries

Marketing Team

Marketing Team Size
1,217 (14% of company)
Median Career Experience
5 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Post IPO Equity, 1 years ago

Funding History

  • Feb 2025
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$144.1K
Traffic Source Mix
Search
45.8%
Direct
43.4%
Referral
6%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~8.6K

News about Shiseido

届け、あなたへ SHISEIDOアルティミューン 100万人サンプリングキャンペーン実施 2025年10月7日(火)開始
Oct 7, 2025 • PR TIMES
Alibaba Cloud announces international expansion plans to power the next-generation AI innovations
Sep 25, 2025 • Zawya.com
一人でも多くの人にパーソナルな美容体験を。 資生堂「聴覚障がい者向けオンライン美容相談サービス」
Sep 24, 2025 • 資生堂 企業情報

Links

corp.shiseido.com/enLinkedInX (Twitter)Crunchbase

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