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Marketing jobs

57 marketing jobs

5 weeks ago

Lifecycle Marketing Manager (Leads & Reactivation)

Playlist

London, UK (Remote)

5 weeks ago

Retention & Lifecycle Manager

Elcella Limited

London, UK (Hybrid)Full time£40K/yr – £45K/yr

5 weeks ago

Digital Marketing Executive (Performance & Lifecycle)

UK (Remote)Permanent£30K/yr – £40K/yr

5 weeks ago

Lifecycle Marketing Coordinator, BFI Streaming

British Film Institute (BFI)

London, UK (Hybrid)Full time£31K/yr – £33K/yr

6 weeks ago

CRM & Lifecycle Marketing Manager

Laundryheap

London, UK (Hybrid)Full time

6 weeks ago

Demand Generation & Lifecycle Marketing Manager

nSCALE

London, UK (Remote)

6 weeks ago

CRM & Lifecycle Manager

Hovia

Liverpool, UK (Hybrid)Full time£42K/yr – £48K/yr

7 weeks ago

CRM and Lifecycle Marketing Manager (DE/EN) (f/m/x)

Tomorrow University of Applied Sciences

UK (Remote)Full time€54K/yr – €64K/yr

7 weeks ago

Senior Director, CFC CRM Lifecycle & Value Lead

Pfizer

East Riding of Yorkshire, UK (Hybrid)Full time$215K/yr – $358K/yr

7 weeks ago

Copy of Customer Lifecycle Lead

Rexel Scotland & NI

Bristol, UK (On-site)Full time

7 weeks ago

Customer Lifecycle Lead

Rexel Scotland & NI

Birmingham, UK (On-site)Full time

7 weeks ago

CONVERSION & LIFECYCLE CONSULTANT

London Insurance Week 2026

City of London, Lambeth, UK (On-site)Full time

1 month ago

Lifecycle Marketing Manager- Fixed Term [12 Months]

ClassPass

London, UK (Remote)Full time

1 month ago

Lifecycle Marketing Manager- Fixed Term [12 Months]

Playlist

London, UK (Remote)Full time

1 month ago

Lifecycle Marketing Manager- Fixed Term [12 Months]

Playlist

UK (On-site)Temporary

1 month ago

CRM & Lifecycle Marketing Manager

4mm Ltd

Altrincham, Trafford, UK (Hybrid)Permanent£35K/yr – £40K/yr

1 month ago

Lifecycle Marketing Manager

ClassPass

London, UK (Remote)Full time

1 month ago

Asset Lifecycle Analyst, Content Lifecycle

Hilton

Glasgow, UK (On-site)Full time

1 month ago

Lifecycle and Content Specialist

Xe.com

London, UK (On-site)Full time

1 month ago

CRM & Lifecycle Manager

AIApply

UK (Remote)Full time

All Lifecycle Marketing roles in the UK

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All Lifecycle Marketing roles in the UK

Get alerts for this search

57 jobs

Lifecycle Marketing Manager (Leads & Reactivation)

Playlist

London, UK (Remote)

In-houseMid level3+ years exp.

5 weeks ago

Retention & Lifecycle Manager

Elcella Limited

London, UK (Hybrid)

£40K/yr - £45K/yrIn-houseFull-timeSenior level3+ years exp.

5 weeks ago

Digital Marketing Executive (Performance & Lifecycle)

UK (Remote)

£30K/yr - £40K/yrPermanentMid level

5 weeks ago

Lifecycle Marketing Coordinator, BFI Streaming

British Film Institute (BFI)

London, UK (Hybrid)

£31K/yr - £33K/yrIn-houseFull-timeEntry level

5 weeks ago

CRM & Lifecycle Marketing Manager

Laundryheap

London, UK (Hybrid)

In-houseFull-timeSenior level5+ years exp.

6 weeks ago

Demand Generation & Lifecycle Marketing Manager

nSCALE

London, UK (Remote)

In-houseMid level3+ years exp.

6 weeks ago

CRM & Lifecycle Manager

Hovia

Liverpool, UK (Hybrid)

£42K/yr - £48K/yrIn-houseFull-timeSenior level5+ years exp.

6 weeks ago

CRM and Lifecycle Marketing Manager (DE/EN) (f/m/x)

Tomorrow University of Applied Sciences

UK (Remote)

€54K/yr - €64K/yrIn-houseFull-timeMid level3+ years exp.

7 weeks ago

Senior Director, CFC CRM Lifecycle & Value Lead

Pfizer

East Riding of Yorkshire, UK (Hybrid)

$215K/yr - $358K/yrIn-houseFull-timeSenior level12+ years exp.

7 weeks ago

Copy of Customer Lifecycle Lead

Rexel Scotland & NI

Bristol, UK (On-site)

In-houseFull-timeMid level

7 weeks ago

Customer Lifecycle Lead

Rexel Scotland & NI

Birmingham, UK (On-site)

In-houseFull-timeMid level

7 weeks ago

CONVERSION & LIFECYCLE CONSULTANT

London Insurance Week 2026

City of London, Lambeth, UK (On-site)

In-houseFull-timeEntry level

7 weeks ago

Lifecycle Marketing Manager- Fixed Term [12 Months]

ClassPass

London, UK (Remote)

In-houseFull-timeMid level3+ years exp.

1 month ago

Lifecycle Marketing Manager- Fixed Term [12 Months]

Playlist

London, UK (Remote)

In-houseFull-timeMid level3+ years exp.

1 month ago

Lifecycle Marketing Manager- Fixed Term [12 Months]

Playlist

UK (On-site)

In-houseTemporaryMid level3+ years exp.

1 month ago

CRM & Lifecycle Marketing Manager

4mm Ltd

Altrincham, Trafford, UK (Hybrid)

£35K/yr - £40K/yrIn-housePermanentMid level2+ years exp.

1 month ago

Lifecycle Marketing Manager

ClassPass

London, UK (Remote)

In-houseFull-timeMid level3+ years exp.

1 month ago

Asset Lifecycle Analyst, Content Lifecycle

Hilton

Glasgow, UK (On-site)

In-houseFull-timeMid level

1 month ago

Lifecycle and Content Specialist

Xe.com

London, UK (On-site)

In-houseFull-timeMid level4+ years exp.

1 month ago

CRM & Lifecycle Manager

AIApply

UK (Remote)

In-houseFull-timeMid level

1 month ago

Playlist

Lifecycle Marketing Manager (Leads & Reactivation)

London, UK (Remote)

Salary Not AvailableMid Level3+ years exp

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end lifecycle reactivation and lead conversion through email, push, in-app, and SMS, backed by data-driven testing and cross-functional alignment.

Lifecycle strategy: reactivate churned users, boost activation, and reduce churn via targeted campaigns and experimentation.
Measurement and optimization: analyze cohorts, funnels, and engagement to drive tests and decisions.
Cross-functional execution: partner with Creative, Product, Analytics, and FP&A to scale high-impact lifecycle programs.

Job Description

Responsibilities

Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads through lifecycle channels including email, push, in-app, and SMS
Analyze engagement, cohort, and customer behavior data to uncover drivers of reactivation, lead conversion, and churn recovery
Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing
Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools
Design, run, and analyze A/B tests that improve KPIs such as reactivation rate, lead-to-activation rate, and engagement
Map consumer flows, identify friction points, and recommend scalable solutions or short-term testing opportunities
Define lifecycle KPIs, maintain reporting, and share clear insights, forecasts, variance explanations, and recommendations with stakeholders
Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and drive high-impact growth initiatives

Requirements

3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
Experience owning lifecycle programs from strategy through execution, measurement, and optimization
Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight
Strong Excel skills and working knowledge of basic SQL for self-serve data pulls
Familiarity with Braze or a comparable email or lifecycle service provider, and experience using project management software such as Asana or JIRA

Playlist

Playlist is the parent brand bringing together Mindbody, Booker, ClassPass, and EGYM. We are powering the experience economy and helping people live better lives, away from screens and into the moments that move them.Learn more at playlist.com

2.7K employees (104 in marketing)

playlist.com

Traffic Signals

Monthly Visitors

114.9K

Traffic Source Mix

15.2%

Direct

37.7%

Referral

5.8%

Social

39.6%

Paid

0.3%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size

60 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$785M

Last Raise

$785M

Private Equity, 5 months ago

Funding History

Jan 2026
Private Equity • $785M

Recent News

Mindbody, ClassPass Unveil ‘Playlist’ as New Parent Brand

Jun 4, 2025 • Athletech News

Introducing Playlist, the Next Generation Platform for Wellness Experiences

Jun 4, 2025 • PR Newswire

Social music app Playlist lets you listen to music with others in real time

Nov 27, 2018 • TechCrunch

Responsibilities

Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads through lifecycle channels including email, push, in-app, and SMS
Analyze engagement, cohort, and customer behavior data to uncover drivers of reactivation, lead conversion, and churn recovery
Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing
Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools
Design, run, and analyze A/B tests that improve KPIs such as reactivation rate, lead-to-activation rate, and engagement
Map consumer flows, identify friction points, and recommend scalable solutions or short-term testing opportunities
Define lifecycle KPIs, maintain reporting, and share clear insights, forecasts, variance explanations, and recommendations with stakeholders
Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and drive high-impact growth initiatives

Requirements

3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
Experience owning lifecycle programs from strategy through execution, measurement, and optimization
Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight
Strong Excel skills and working knowledge of basic SQL for self-serve data pulls
Familiarity with Braze or a comparable email or lifecycle service provider, and experience using project management software such as Asana or JIRA