5 weeks ago
Head of Brand
Exhale Healthy Coffee
UK (Remote)Full time£65K/yr – £95K/yr
Marketing jobs
2 marketing jobs
Head of Brand
UK (Remote)
£65K/yr – £95K/yrSenior LevelFull time
Posted 5 weeks ago
Job Summary
Own the brand world across community, partnerships, events, voice, storytelling, and team-building, driving Exhale’s external presence and partnerships.
- Lead brand world development across communities, festivals, ambassadors, and media.
- Drive strategic partnerships and co-created events with aligned brands.
- Shape presence at third-party events and ensure a consistent, authentic brand voice.
Job Description
Responsibilities
- Own the brand world. The community, festivals, magazine, ambassadors, podcast, all aspects mentioned above and bring your own ideas too. You'll own them, grow them, and make them unmistakably Exhale.
- Fire up brand partnerships and collaborations. Build more top-tier collaborations with aligned brands and get creative about their shape: shared products, shared events, shared content, more than just giveaways!
- Own how Exhale shows up at other people's events. Set the strategy for which third-party events and festivals we attend and design how we show up. The craft is a presence that is the brand, not a stand that displays it.
- Guard the voice and the meaning. Positioning, tone and brand values, working closely with our CMO, so that everything from a festival to a single reel draws on the same spine.
- Create the stories that fuel the rest of the marketing engine. You'll be a constant source of stories and material to be used across all of our marketing channels.
- Build the internal team. You'll shape and grow a team around you.
Requirements
- You've personally built community, experiences and brand worlds before, and you can show the results: events produced end to end, communities grown, partnerships made real.
- A brand or community background (community, events, experiential, partnerships) that realises the future is built in the real world.
- You think in belonging and meaning, and you can talk in depth about why a swim club can be worth more than a campaign.
- A natural relationship builder: partner brands, venues and event organisers want to work with you, and you close deals that are creative rather than transactional.
- Confident, you love nothing more than jumping on the phone with a potential partner brand to brainstorm a collaboration and get them excited about building it with us.
- Brilliantly organised and hands-on: comfortable producing real-world events end to end, from a sauna by a river to a festival stage.
- Taste. A strong instinct for voice: understated, authentic, outdoors, never hype.
- You live this world: swimming, running, hiking, cold water, mountains, or simply a deep love of the outdoors and healthy living.
- Obsessed with learning from the best community-led brands to keep your finger on the pulse of what's working right now.
- Comfortable being the first in the door of a new team: senior enough to lead, hungry enough to do.
Benefits
- A salary of £65k to £95k depending on experience
- Bonus/equity tied to business and personal performance
- The chance to build an iconic brand
- Fully remote (you must be able to prove you're a self-starter)
- Flexible working hours, but usually 9am to 5.30pm, Monday to Friday
- 25 days holiday plus bank holidays
- Team trips to Portugal
- Team meetups at events, our own Exhale festivals and the roastery
- Free coffee!
- Pension scheme
Exhale Healthy Coffee
We are Exhale Healthy Coffee. We're here to inspire an active, outdoors and healthy lifestyle... and we happen to have found the perfect way to fuel it. We're leading a revolution in healthy coffee by sourcing and roasting the highest-quality beans to maximise their health benefits as much as their taste, all in the most uncompromisingly sustainable way.
Salaries
Posted range
£65K/yr – £95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3 (25% of company)
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
384.3K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
27.7%
Direct
20.9%
Referral
8.7%
Social
9.8%
Paid
23.5%
Headcount Trend
Current headcount: ~12