2 months ago
Technical Email Marketing Manager
Interact Software
Manchester, UK (Hybrid)Full time
Technical Email Marketing Manager
Manchester, UK (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
Job Summary
Own and optimize the B2B email channel end to end, balancing strategy, segmentation, content leverage, and pipeline impact for SaaS demands.
- Channel ownership and cross-functional coordination drive email journeys that fit buyer roles.
- Content and persona mapping ensure timely, relevant email touches across the library and campaigns.
- Daily performance, A/B testing, attribution, and pipeline-focused optimization turn email results into measurable meetings and opportunities.
Job Description
Responsibilities
- Strategy & Channel Management: Cross-functional coordination: Manage the central email calendar in partnership with Integrated Campaign, Event and Product Marketing Managers. You will help them translate their goals into effective email journeys while ensuring a consistent experience for our subscribers.
- Role-Based Segmentation: Move our strategy from broad sends to role-specific messaging. You will own the logic for how we map our content to distinct target buyer segments.
- Proactive Content Leveraging: Actively audit our library of existing content (blogs, whitepapers, webinars) to fill gaps in the email calendar. You will suggest and execute ad-hoc sends based on which personas need engagement and which content is performing well.
- Performance Optimization: Use A/B testing and data analysis to improve engagement and pipeline contribution. Translate channel results into actionable recommendations for the broader marketing team.
- Email Strategy & Performance Ownership: Performance Monitoring & Optimization: Actively monitor email campaign results (opens, clicks, conversions, unsubscribes) on a daily and weekly basis, providing clear, concise reports and actionable insights to the Demand Generation team.
- Strategic Improvement: Proactively suggest and implement A/B tests and optimizations for email content, subject lines, send times, and audience segmentation to increase engagement, meeting bookings, and opportunity creation.
- Pipeline & Revenue Focus: Strategically utilize email marketing to drive pipeline growth, nurture leads, and maximize the number of qualified meetings, opportunities, and pipeline contribution from the email channel.
- Conversion Tracking & Attribution: Work with the rest of the demand team on attribution, to ensure we capture signals for the correct channels, and campaigns.
- Campaign Execution & Operations: Email Campaign Execution: Be the primary builder, tester, and launcher of all email sends and complex email nurture workflows within our Marketing Automation Platform (HubSpot), and flows for existing contacts (Clari.)
- Database Management: Own the strategy for lead segmentation, list cleaning, and database health to ensure high deliverability and compliance.
Interact Software
Interact delivers enterprise-grade intranet software to over 1,000 customers and millions of employees worldwide.Our mission is to inform and connect every organization's greatest asset: its people. For more than 15 years, Interact has worked with organizations such as Levi Strauss & Co., New York Life, Teva Pharmaceuticals, and Domino’s to deliver outstanding intranet experiences.Interact has offices in New York, Tulsa, and Manchester and operates across North America, EMEA, and Australia.
Marketing Team
Marketing Team Size
12 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
75.8K
Monthly Google Ads Budget
$59.7K
Traffic Source Mix
Search
36.2%
Direct
48.2%
Referral
8.5%
Social
3.8%
Paid
3.1%
Headcount Trend
Current headcount: ~238