6 days ago
Head of Ecommerce
Body Jewellery Ltd
Poole, Bournemouth, Christchurch and Poole, UK (On-site)Full time
Head of Ecommerce
Poole, Bournemouth, Christchurch and Poole, UK (On-site)
Salary Not AvailableSenior Level8+ years expFull time
Posted 6 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Ecommerce strategy & trading - Full ownership of online revenue and commercial KPIs across B2B and D2C site, including campaigns, promotions and product launches.
- Conversion & customer experience - Continuous CRO through a regular programme of A/B testing, landing page and checkout improvements, site speed and mobile commerce performance across both brands, alongside strategies to reduce cart abandonment.
- Performance marketing alignment - Working with the SEO agency, paid media and CRM/Bloomreach partners to align acquisition strategy with onsite conversion and revenue targets.
- Retention & CRM - Lifecycle strategies via Bloomreach to drive repeat purchase and customer lifetime value across the professional (B2B) and consumer (D2C) customer bases.
- Reporting & analytics - The ecommerce reporting framework and dashboards in Power BI and GA4/GTM, translating conversion rate, AOV, CAC, LTV, retention and ROAS into commercial action.
- Platform roadmap - Working with the Head of Technology and Shopify Plus development agency to prioritise the ecommerce platform roadmap, including new channel launches.
- Team leadership - Building and leading a small ecommerce team as the business scales.
- Agencies and partners you will work with - SEO - external SEO agency; CRM / marketing automation - Bloomreach build and deployment agency; Web development - Shopify Plus development agency; Demand forecasting - Slimstock; Analytics / tracking - GA4 and GTM tracking support
Requirements
- 8+ years experience in ecommerce, digital trading or online retail leadership roles
- Proven track record of scaling high-growth D2C and/or B2C ecommerce businesses
- Strong commercial acumen with ownership of multi-million-pound online revenue targets
- Hands-on experience with Shopify Plus, ideally across both B2B and D2C storefronts
- Advanced knowledge of CRO, running regular A/B testing programmes, web analytics and customer journey optimisation
- Strong analytical capability using GA4, Power BI or similar reporting tools
- Comfortable working directly with a Founder in a fast-moving, growing business
- Experience managing agency and partner relationships
- Experience running ecommerce across multiple countries/markets, including localised trading and currency
Body Jewellery Ltd
Wholesale Body Jewellery is one of the UK’s largest distributors of Body Jewellery and Tattoo Supplies. With over 20 years in the industry, we pride ourselves on supplying high quality products to all our customers. We offer our ever-changing, ever-growing industry an exciting and varied selection across all our lines.WBJ is a family run business and we employ a team of industry addicts who love nothing more than dedicating their passion to supplying tattoo and piercing studios within the UK and beyond.
Traffic Signals
Monthly Visitors
86.5K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
57%
Direct
31.7%
Referral
5.9%
Social
4%
Paid
1.3%
Headcount Trend
Current headcount: ~16
Marketing Team
Marketing Team Size
4 (25% of company)
Marketing Roles Posted (Last 30 Days)
3