6 weeks ago
Digital Marketing Strategist
Chartered Management Institute
England, UK (Hybrid)Full time
Marketing jobs
2 marketing jobs
Digital Marketing Strategist
England, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 6 weeks ago
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Job Summary
Own the optimization engine for digital campaigns with a data-first mindset, driving landing-page conversion, CRM alignment, and AI-led workflow improvements in a GDPR-conscious, small-team setup.
- Landing Page & CRO: Own pages, forms, tracking, and conversion pathways to lift on-site performance.
- Data & Reporting: Build dashboards and stakeholder-ready insights from GA, GTM, Looker Studio, SEMrush, and Salesforce.
- AI & Automation: Lead Gemini adoption to streamline planning, reporting, and daily workflows.
Job Description
Responsibilities\n
- \n
- Optimise landing pages and conversion pathways. \n
- Monitor performance and recommend improvements using GA, GTM, Looker Studio, SEMrush and Salesforce. \n
- Create actionable data reports and dashboards for stakeholders. \n
- Configure landing pages, forms, tracking and automation. \n
- Align digital campaigns with CRM processes for seamless user journeys. \n
- Lead AI adoption, specifically Gemini, to enhance team efficiency and workflows. \n
- Improve processes and reduce manual tasks in a fast-paced environment. \n
- \n
- Proficient in Google Ads, LinkedIn, Meta, GA, GTM, Looker Studio, and SEMrush. \n
- Experienced with Salesforce/CRMs for campaign tracking and lead generation. \n
- Skilled in using AI (Gemini) for planning, reporting, and workflow efficiency. \n
- Able to support colleagues in adopting new digital tools and AI ways of working. \n
- Analytical thinker capable of translating complex data into actionable insights. \n
- Knowledgeable in landing pages, tracking, and conversion optimisation. \n
- Self-motivated and able to manage multiple priorities in a small team. \n
- Strong stakeholder manager, explaining digital performance to non-specialists. \n
- Problem-solver comfortable developing structure in evolving environments. \n
- Detail-oriented with a solid understanding of GDPR and quality control. \n
- \n
- Copywriting skills for digital ads and CRM journeys are a plus \n
- \n
- Flexible working - our expectation is 2 days a week in the office, to suit you. We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers \n
- 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday \n
- Wellbeing and mental health - in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support \n
- Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join \n
- CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice \n
- Rewards and Recognition scheme - cash prizes awarded to employees throughout the year \n
- Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months \n
Chartered Management Institute
3.4 Glassdoor
Leadership is built, not born.The Chartered Management Institute (CMI) works with individuals, employers and education providers to connect the dots and turn potential into skilled, confident leadership.Alongside the 100,000+ learners around the globe training to be better leaders through CMI, and our valued membership community of 225,000+, we are committed to our charitable mission of increasing the number and standard of professionally qualified managers.Backed by the unique Royal Charter, CMI is the only organisation able to award Chartered Manager status - a mark of management excellence held by 20,000+ professionals, proven to boost career prospects and workplace impact.CMI’s thought leadership, research, events, and online resources provide valuable insights to professionals looking to improve their results; create diverse high-performing teams and nurture the next generation of managers and leaders.#FutureLeadersStartHere___All videos on this channel are the copyright of CMI.No commercial use: Do not embed, reproduce, or use for business purposes.Non-commercial sharing: You may share links for personal or educational use.No implied endorsement: These videos cannot suggest sponsorship or affiliation.For permissions, contact: marketing@managers.org.uk
Founded in 1947
London, England, GBR
930 employees (45 in marketing)
60% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
6.8M
Traffic Source Mix
Search
8.7%
Direct
51.8%
Referral
7.1%
Social
31.8%
Paid
0.5%
Headcount Trend
Current headcount: ~933
Marketing Team
Marketing Team Size
45 (5% of company)
Marketing Roles Posted (Last 30 Days)
3