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Marketing jobs

1 marketing jobs

7 weeks ago

Director of Demand Gen, International

Sayari

London, UK (On-site)Full time£115K/yr – £130K/yr

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1 open roles0

Find marketing roles you could actually win

1 open roles0

Director of Demand Gen, International

London, UK (On-site)

£115K/yr – £130K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the multi-channel demand engine for a B2B tech business while leading a tight three-person team and using AI to accelerate content and targeting.

Growth ownership: ABM, paid, content, email, and social to generate pipeline.
Team leadership: manage 3-person squad (BDR and Event Mgmt) and align digital with field execution.
AI-driven optimization: deploy tools to speed content, campaign optimization, and personalization at scale.

Job Description

Responsibilities

Architect and execute a full-funnel demand generation strategy across paid digital, ABM, content syndication, email, and social to drive predictable pipeline.
Manage and mentor a high-performing team of three, including BDR and Event Management functions, to ensure alignment between digital demand and field execution.
Scale account-based marketing (ABM) programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization.
Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue.
Own the digital advertising budget and strategy, optimizing paid search and social toward pipeline contribution rather than vanity metrics.
Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency.
Establish a regular reporting cadence for senior leadership, using Salesforce and attribution data to translate campaign performance into strategic insights.
Design integrated multi-channel campaigns that seamlessly connect digital touchpoints with virtual and in-person events.

Requirements

10+ years of B2B demand generation experience, with 3+ years in a senior leadership role owning pipeline and revenue targets.
Proven track record of driving revenue growth at companies with $100M+ ARR.
Deep expertise in multi-segment B2B technology marketing, specifically for Enterprise, Government, or Financial Services buyers.
Expert-level command of Marketo, HubSpot, 6sense, Demandbase, and Salesforce.
Demonstrated experience using AI tools to optimize marketing operations and personalization at scale.
Strong analytical orientation with the ability to build and interpret complex attribution and funnel models.
High agency leadership style with a focus on second-order thinking and ruthless prioritization.

Preferred

Experience marketing to government agencies or intelligence community buyers.
Background in risk intelligence, RegTech, or FinCrime compliance markets.
Familiarity with government procurement cycles and SLED/Federal demand gen strategies.

Benefits

A collaborative, fun and positive culture - you will be part of a successful team passionate about the mission and driving business growth
Outstanding competitive compensation package
Performance and incentive bonuses
Exceedingly generous vacation leave, parental leave, floating holidays, flexible schedule, & other remarkable benefits
Eligibility to participate in our UK pension plan with a company-sponsored match
A strong commitment to diversity, equity, and inclusion
Limitless growth and learning opportunities
Conference & Continuing Education Coverage
Team building events & opportunities

Sayari

4.4 Glassdoor

Sayari is a mission-driven company that aims to empower both the public and private sectors with the comprehensive, evidence-based model of global commercial relationships they need to safeguard their economic futures.From risk to resilience, our platforms enable confident decision-making in regulatory compliance, supply chain management, and complex investigations into global networks and illicit activity.In 2024, TPG Growth, the firm’s middle market and growth equity platform, made a $228 million strategic majority investment in Sayari.

Founded in 2015

Washington, Wisconsin, USA

374 employees (26 in marketing)

www.sayari.com

89% recommend to a friend

90% CEO approval

Traffic Signals

Monthly Visitors

41.2K

Monthly Google Ads Budget

$142

Traffic Source Mix

43.2%

Direct

44.9%

Referral

5.2%

Social

1.9%

Paid

0.8%

Headcount Trend

Current headcount: ~377

Marketing Team

Marketing Team Size

18 (5% of company)

Median Career Experience

13.5 years

Median Tenure

3.7 years

People

Marketing Leadership

Brent Phillips MBA, MsCS

Vice President Product Marketing

At the company for 1 year 3 months

Elizabeth (Liz) Conn

Vice President, Marketing

At the company for 4 years 6 months

Mariana Torrescasana

Director of Marketing Operations

At the company for 2 years 2 months

Nelinda O'Brien

Director, Digital Marketing

At the company for 4 years

Funding

Total Funding

$329.7M

Last Raise

$235M

Private Equity, 2 years ago

Funding History

Apr 2024
Private Equity • $235M
Feb 2022
Debt Financing • $40M
Sep 2021
Series C • $40M

Marketing jobs

Director of Demand Gen, International

Find marketing roles you could actually win

Find marketing roles you could actually win

Director of Demand Gen, International

Director of Demand Gen, International

Top 1% of applicants do these two things.

Job Summary

Job Description

Sayari

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News

Find marketing roles you could actually win

Find marketing roles you could actually win

Director of Demand Gen, International

Director of Demand Gen, International

Top 1% of applicants do these two things.

Job Summary

Job Description

Sayari

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News