3 months ago
Customer Lifecycle Manager (Hubspot)
Travelopia
London, UK (Hybrid)Full time£50K/yr – £60K/yr
All CRM roles in the UK
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Customer Lifecycle Manager (Hubspot)
London, UK (Hybrid)
£50K/yr – £60K/yrMid Level4+ years expFull time
Posted 3 months ago
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Job Summary
Own the end-to-end customer lifecycle strategy for a travel business, driving data-informed personalisation and AI-enabled automation across multi-channel journeys to lift acquisition, activation, retention, and lifetime value.
- Lifecycle Strategy: Shape the end-to-end journeys from onboarding to win-back with cross-channel activation.
- Data & AI Activation: Translate insights into tests, models, and automation to improve relevance and outcomes.
- Cross-Functional Leadership: Align marketing, product, digital, and commercial plans to deliver a seamless customer experience.
Job Description
Own the end-to-end lifecycle strategy and roadmap for travel customers, turning data into actions that optimize acquisition, activation, retention, and value across channels.
- Lifecycle Strategy: Define and lead the lifecycle roadmap, with personalisation, segmentation, automation, and AI adoption.
- Cross-Functional Execution: Align initiatives with product, marketing, digital, and commercial plans to deliver a seamless customer journey.
- Data Activation: Translate data into actionable insights and drive test-and-learn programs across segmentation, modelling, and automation.
- Multi-Channel Engagement: Own the multi-channel contact strategy (email, SMS, web, paid social, journeys) to improve engagement and outcomes.
- Automation & Tech: Build scalable automation frameworks and partner with Creative to deliver compliant, on-brand communications.
- Lifecycle KPI & Reporting: Own lifecycle KPIs and deliver weekly, monthly, and annual performance updates.
Requirements
- 4+ years of experience leading complex, multi-channel lifecycle or CRM strategies within a consumer-focused environment.
- Strong analytical capability, including segmentation, modelling, and insight generation.
- Advanced CRM and marketing automation platform experience (HubSpot preferred).
- Experience within the travel sector.
- Strong stakeholder management and communication skills, with the ability to influence at senior level.
- Proven experience leading and developing high-performing teams.
Benefits
- Comprehensive health benefits
- Retirement savings plan with company contributions
- Generous paid time off allowance and birthday day off
- Flexible hybrid working schedules
- Parental leave and family-supportive policies
- Charity or volunteering time off
- Group-wide travel discounts
Travelopia
3.9 Glassdoor
We are travel experts. Our award-winning travel brands create unique experiences for our guests around the world. From wildlife encounters to polar expeditions, from cultural tours to yachting adventures, our business is not just about showing people the world, but designing new ways to experience it.
Founded in 2017
Surbiton, England, GBR
2.4K employees (134 in marketing)
77% recommend to a friend
83% CEO approval
Traffic Signals
Monthly Visitors
23.6K
Traffic Source Mix
Search
30.9%
Direct
42.8%
Referral
11.1%
Social
13.8%
Paid
1.1%
Headcount Trend
Current headcount: ~2.4K
Marketing Team
Marketing Team Size
91 (4% of company)