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Marketing jobs

1 marketing jobs

2 weeks ago

SEO & Content Specialist

Wallwide Media

UK (Remote)Full time£28K/yr – £36K/yr

All marketing roles in the UK with a remote work arrangement

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All marketing roles in the UK with a remote work arrangement

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Wallwide Media

SEO & Content Specialist

UK (Remote)

£28K/yr – £36K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own local GEO/AI SEO for care-sector clients, starting with onboarding audits and monthly strategy across six cities, then scale with content, schema, and AI citation tracking to protect rankings and drive qualified local traffic.

Local SEO Mastery: onboarding audits, on-page optimization, GBP tuning, and technical health for each client
GEO/AI Execution: structured data, AI-friendly signals, and citation-rate monitoring across top AI tools
Content and CRO Collaboration: two SEO articles per Visibility client month and CRO-aligned page improvements with the web team

Job Description

Responsibilities

Conduct a thorough local SEO audit for every new client during onboarding, covering keyword targeting, on-page elements, Google Business Profile optimisation, and technical health
Build and execute monthly local SEO strategies for Visibility, Growth, and Dominate-tier clients — covering on-page optimisation, internal linking, location page creation, and citation management across all six target cities
Implement GEO/AI SEO: schema markup (Organisation, Service, LocalBusiness, FAQPage, AggregateRating), structured data validation, robots.txt configuration for AI crawlers, and monitoring of AI citation rates across tools like ChatGPT, Perplexity, and Google AI Overviews
Research, brief, write, and publish two SEO-optimised blog articles per month per Visibility-tier client — calibrated to the keywords families and care seekers use at each stage of the search journey
Conduct light-touch website health audits for Foundations-tier clients monthly — flagging technical issues such as broken links, missing meta descriptions, slow page speed, or outdated content
Collaborate with the Web Developer on CRO-focused page improvements, ensuring SEO and conversion considerations are aligned rather than working against each other
Contribute to monthly client performance reports — producing SEO-specific data (ranking movements, organic traffic trends, GEO citation rates) in a format the Account Manager can present clearly to clients
Stay current with changes to Google's algorithm, AI search behaviour, and emerging GEO best practices — bringing updates to the team before they affect client performance
In Phase 3, help onboard and mentor a second SEO & Content Specialist, building the standards and processes that allow the function to scale without quality degradation

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Conduct a thorough local SEO audit for every new client during onboarding, covering keyword targeting, on-page elements, Google Business Profile optimisation, and technical health
Build and execute monthly local SEO strategies for Visibility, Growth, and Dominate-tier clients — covering on-page optimisation, internal linking, location page creation, and citation management across all six target cities
Implement GEO/AI SEO: schema markup (Organisation, Service, LocalBusiness, FAQPage, AggregateRating), structured data validation, robots.txt configuration for AI crawlers, and monitoring of AI citation rates across tools like ChatGPT, Perplexity, and Google AI Overviews
Research, brief, write, and publish two SEO-optimised blog articles per month per Visibility-tier client — calibrated to the keywords families and care seekers use at each stage of the search journey
Conduct light-touch website health audits for Foundations-tier clients monthly — flagging technical issues such as broken links, missing meta descriptions, slow page speed, or outdated content
Collaborate with the Web Developer on CRO-focused page improvements, ensuring SEO and conversion considerations are aligned rather than working against each other
Contribute to monthly client performance reports — producing SEO-specific data (ranking movements, organic traffic trends, GEO citation rates) in a format the Account Manager can present clearly to clients
Stay current with changes to Google's algorithm, AI search behaviour, and emerging GEO best practices — bringing updates to the team before they affect client performance
In Phase 3, help onboard and mentor a second SEO & Content Specialist, building the standards and processes that allow the function to scale without quality degradation