Responsibilities
- Lead communications strategy and planning for all major partner campaigns and activations
- Ensure commercial narratives are authentic, culturally relevant and aligned to Club positioning
- Integrate partner campaigns within the wider communications calendar
- Elevate partner storytelling to reinforce supporter connection and long-term reputation
- Act as senior strategic lead across high profile commercial initiatives
- Own and embed the integrated communications planning framework across the Club
- Lead campaign architecture from insight through execution and evaluation
- Introduce consistent briefing, prioritisation and measurement standards
- Strengthen cross functional planning between Communications, Marketing and Commercial teams
- Ensure clarity of audience, message hierarchy and channel strategy across major initiatives
Requirements
- Significant experience in senior communications or campaign strategy roles within sport, culture, media or matrix organisations
- Proven track record of leading integrated communications campaigns across multiple audiences and priorities
- Strong strategic instincts with the ability to translate vision into disciplined execution
- Deep understanding of brand building across cross-functional communications
- Confidence working with senior stakeholders and influencing at executive level
- A collaborative leader who builds culture, clarity and high performing teams
- Calm judgement, strong instincts and resilience in fast paced, high-profile environments
- Due to the nature of the role, occasional evening and weekend work will be required
