Responsibilities
- Support on the delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes.
- Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity.
- Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints.
- Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns.
- Support campaign optimisation through performance reporting, insight analysis and data-led recommendations.
- Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement.
- Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities.
- Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials.
- Experience in brand marketing and campaign management.
- Demonstrable experience delivering multi-channel marketing campaigns.
Requirements
- Experience in brand marketing and campaign management.
- Demonstrable experience delivering multi-channel marketing campaigns.
- Strong organisational and project management skills with excellent attention to detail.
- Experience supporting and delivering brand partnerships.
- Experience working collaboratively across multiple stakeholders and teams.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret campaign performance and audience insights.
- Commercial awareness and understanding of audience engagement.
- Understanding of digital marketing channels including CRM, social media, email marketing and content marketing.
- Ability to nurture and maintain strong working relationships.
- Proactive and solutions oriented.
- Highly organised and adaptable.
- Commercially aware and audience focused.
- Collaborative and confident managing stakeholders.
- Comfortable working in a fast-paced environment with multiple priorities.
- Enthusiastic, curious and keen to contribute ideas and recommendations.
Benefits
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
