2 weeks ago
Brand and Campaigns Manager
University of Stirling
Stirling, UK (Remote)Full time
Brand and Campaigns Manager
Stirling, UK (Remote)
Salary Not AvailableMid LevelFull time
Posted 2 weeks ago
Job Summary
Own and oversee global recruitment media strategy, ensure data-driven campaigns across multiple channels, and lead brand, content and events initiatives in collaboration with marketing teams.
- Own and guide multi-channel campaigns from strategy to measurement
- Collaborate with Digital and Content teams to drive content and assets
Job Description
Responsibilities
- Oversee media strategy in support of our undergraduate and postgraduate integrated global paid media campaigns in priority recruitment markets
- Ensure campaigns are insight and data led, audience-focused and aligned to recruitment and conversion objectives
- Provide expert support and guidance, across the full range of marketing functions including advertising; paid-media; digital communications; marketing-communications; publications; events and exhibitions
- Support Alumni and Fundraising team to develop campaigns aligned to strategic priorities
- Provide advice and draft strategic papers and briefing notes for senior management, and/or University committees, on a range of marketing-related activity which will contribute to discussion and decision-making around policy related initiatives
- Lead campaign related events activity (on-campus, off-campus and international)
- Lead and act as guardian of the University Brand
- Develop, promote and enhance the brand and visual identity by ensuring the implementation of branded campaigns, raising the University’s profile nationally and internationally
- Lead on the delivery of brand related activities retaining the prominence and positioning of Sport
- Develop key brand messages to bring clarity and consistency to all marketing communication
Requirements
- Educated to degree level or equivalent relevant Brand/Marketing Management experience and a track record of achievement in a senior marketing role
- Significant experience leading brand and campaign functions within complex organisations
- Proven experience of delivering global, multi-channel campaigns, including ownership of media strategy and planning
- Highly motivated, customer centric and comfortable operating in a fast-paced environment with competing demands
- Experience of using data and marketing insight to develop strategy
- Significant experience of leading, motivating and managing teams along with the confidence to manage complexity and challenging situations and behaviours
- Creative flair with experience of brand, campaign and print management
- Demonstrate extensive experience in significant budgets, with accountability, planning, forecasting and optimisation
- Highly developed skills in a wide range of strategic and operational marketing activities including copywriting; editing; proof-reading; identifying research opportunities; advertising and campaign planning and brand management
- Significant experience working across multiple digital marketing platforms
Preferred
- Experience of the Higher Education sector
University of Stirling
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
723
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31