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iwoca logo
7 days ago

Marketing Acquisition Lead - Credit Compass

iwoca

London, UK (Hybrid)Full time£60K/yr – £90K/yr
Nolte Kitchens UK logo
5 weeks ago

Digital marketing & acquisition lead

Nolte Kitchens UK

Wilmslow, Stockport, UK (Hybrid)Full time

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2 jobs
iwoca logo

Marketing Acquisition Lead - Credit Compass

iwoca

London, UK (Hybrid)

£60K/yr - £90K/yrIn-houseFull-timeSenior level6+ years exp.
7 days ago
Nolte Kitchens UK logo

Digital marketing & acquisition lead

Nolte Kitchens UK

Wilmslow, Stockport, UK (Hybrid)

In-houseFull-timeManager4+ years exp.
5 weeks ago
iwoca logo
iwoca

Marketing Acquisition Lead - Credit Compass

London, UK (Hybrid)

£60K/yr – £90K/yrSenior Level6+ years expFull time

Posted 7 days ago

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Job Summary

Own and scale paid channels across existing platforms, launch new channels, define target segments, craft and test messaging, improve conversion, and build a test-and-learn growth engine while collaborating with retention to inform product evolution.

  • Scale and optimise paid channels across Meta, Google and TikTok and test new audiences
  • Run experiments to define segments and growth levers for Credit Compass
  • Align messaging and landing pages with real customer behaviour and feed insights back to product

Job Description

Responsibilities

  • Scale our existing paid channels. Meta, Google and TikTok are already working - take them further by testing new audiences, creative and landing pages, and pushing efficient growth.
  • Launch new channels from scratch , across paid search and social, referrals, affiliates and partner distribution, with a focus on learning what scales and what doesn't.
  • Define the right customer segments for Credit Compass , designing and running experiments that reveal which businesses find long-term value and come back regularly.
  • Connect the right message to the right audience , writing and testing ad and landing-page copy, validating our messaging matrix and iterating based on real customer behaviour.
  • Improve conversion from existing demand , testing ways to turn low-performing organic pages and existing iwoca traffic into engaged Credit Compass users.
  • Build a test-and-learn growth engine: set clear hypotheses, run A/B tests, analyse results and turn insights into repeatable acquisition strategies.
  • Work closely with retention teams to feed learnings back into the product and help shape how Credit Compass evolves.

Requirements

  • 6 years plus experience in an acquisition or growth marketing role , ideally in a startup, scale-up, or new venture with a strong analytical culture.
  • Autonomous and execution-focused , able to define experiments, launch tests, and move work forward without waiting for perfect briefs or constant oversight.
  • Experimentation experience , including designing A/B tests, interpreting results, and making decisions in the presence of noisy or imperfect data.
  • Data-literate and numerate , comfortable reading dashboards, questioning results that don’t make sense, and using data to guide decisions (SQL not required).
  • Analytical mindset , with a preference for structured problem-solving over brand-led or purely creative marketing.
  • Hands-on copywriting ability , particularly for ads and landing pages, with a willingness to test, iterate, and discard what doesn’t work.
  • Motivated by building useful products for small businesses , and excited by the challenge of discovering who a product is for and how to reach them.

Benefits

  • Flexible working hours.
  • Medical insurance from Vitality, including discounted gym membership.
  • A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.
  • A private GP service (separate from Vitality) for you, your partner, and your dependents.
  • 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
  • A one-month, fully paid sabbatical after four years.
  • Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
  • 3% Pension contributions on total earnings.
  • An employee equity incentive scheme.
  • Generous parental leave and a nursery tax benefit scheme to help you save money.
iwoca logo

iwoca

4.7 Glassdoor

iwoca was founded to expand possibilities for small businesses.At iwoca, we believe finance should feel like a superpower, not a headache. That’s why our founders, Christoph and James, decided to create a solution custom-built for small businesses. One that strips out the hassle, gets to know what each business needs, and looks for opportunities rather than problems. One that provides access to finance where and when your business needs it.Our partner integrations and our Lending API mean we can provide access to finance where and when small businesses need it. Our award winning credit risk engine help us make faster, more accurate credit decisions built around the performance of the business.Since 2012, we’ve made funding available to over 100,000 businesses, from cafés to car dealers, salons to solicitors. But we’ve only just started. Our mission is to fund one million small businesses.

Founded in 2012
London, England, GBR
581 employees (18 in marketing)
www.iwoca.co.uk
96% recommend to a friend
97% CEO approval

Salaries

Posted range

£60K/yr – £90K/yr

Taken straight from the job posting.

See all iwoca salaries

Marketing Team

Marketing Team Size
18 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.5B
Last Raise
$257.5M
Debt Financing, 2 years ago

Funding History

  • Nov 2024
    Debt Financing • $257.5M
  • May 2024
    Debt Financing • $339.2M
  • Oct 2023
    Debt Financing • $244.2M

Recent Ads

Traffic Signals

Monthly Visitors
273.6K
Monthly Google Ads Budget
$71.2K
Traffic Source Mix
Search
35.5%
Direct
58.1%
Referral
4.9%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~581

Recent News

Zempler Bank Partners with iwoca to Improve Access to Funding for SMEs
Oct 29, 2025 • BeBeez International
Teya partners with iwoca to unlock access to capital for SMEs
Aug 17, 2025 • Paypers
iwoca Teams up With Teya to Offer Loans to Thousands of Business Owners
Aug 16, 2025 • The Fintech Times
UK Fintech iwoca Partners with Small Business Platform Teya
Aug 14, 2025 • Crowdfund Insider
Iwoca partners with Teya to offer flexible loans to UK SMEs
Aug 13, 2025 • Alternative Credit Investor
iwoca and Teya Partner as SME Demand for Finance Expected to Rise Significantly
Aug 13, 2025 • FF News | Fintech Finance
Trump's tariffs affecting export aspirations of smaller UK firms
Aug 4, 2025 • MarketScreener
Exclusive: Revolut, Octopus mull joining Pisces
Jul 2, 2025 • City A.M.
Profit triples at SME lender Iwoca as loans near £1bn
Jun 30, 2025 • City AM
Demand from SMEs for loans over £100k expected to ‘surge’ this year
May 14, 2025 • Alternative Credit Investor
iwoca Business Loans Review: Pros, Cons & Features
Apr 25, 2025 • NerdWallet
UK SME lender Iwoca bags £200m debt funding package from Citi and Waterfall Asset Management
Mar 26, 2025 • FinTech Futures
iwoca SME Insights: Cutting Taxes Is Key to UK Business Growth
Feb 26, 2025 • Crowdfund Insider
Flexibility, not red tape, is the future small businesses need
Feb 26, 2025 • The Independent
UK at Bottom of Major Economies List for Growth and Wealth Creation – iwoca SMEs Research Study
Jan 28, 2025 • Crowdfund Insider
The 150 game-changing tech deals of 2024 (part 2)
Dec 17, 2024 • BusinessCloud
Economic Pessimism in the UK Grows Post-Budget as Recession Fears Rise – iwoca Report
Dec 3, 2024 • Crowdfund Insider
Lending Standards Board Adds SME Lender iwoca to Business Standards Registration
Nov 28, 2024 • Financial IT
Lending Standards Board Adds SME Lender Iwoca to Business Standards Registration
Nov 28, 2024 • FF News | Fintech Finance
Diverse week for FinTech as $1.1bn raised across 17 deals
Nov 15, 2024 • FinTech Global
SME lender iwoca secures new £200m funding line
Nov 11, 2024 • Open Banking Expo
iwoca lands £200m funding package from financial giants Citi and Waterfall Asset Management
Nov 11, 2024 • FinTech Global
SME Lender iwoca Secures New £200m Funding Led by Citi – Increasing Investment in the Business to Almost £1.5bn
Nov 11, 2024 • FF News | Fintech Finance
SME Lender iwoca Secures New £200M Funding Led by Citi – Increasing Investment in the Business to Almost £1.5B
Nov 11, 2024 • Financial IT
iwoca Receives £200M in Funding
Nov 11, 2024 • FinSMEs
European Fintech iwoca Secures £200 Million in Debt Funding
Nov 11, 2024 • Crowdfund Insider
Citi and Waterfall Back Iwoca’s Lending to British Businesses
Nov 10, 2024 • Bloomberg.com
UK B2B Sellers Now Offering Business Clients Over Two Months to Pay Invoices – Cebr and iwoca Report
Sep 20, 2024 • Crowdfund Insider
iwoca SME Expert Index: Clouds Part in Small Business Outlook as SME Brokers Bullish on Economy
Aug 30, 2024 • Fintech Finance
Iwoca mulls bigger loans and international expansion amid surge in demand
Jun 3, 2024 • City A.M.
iwoca SME Expert Index: Recession concerns drop by a third in a year, as small businesses demand larger loans
— • Fintech Finance
FinTech SME lender iwoca raises new £200m funding line
— • BusinessCloud
Fintech iwoca Report: UK Business Growth Remained Steady in H1 2023
— • Crowdfund Insider
High Street Banks Reduce Appetite to Fund UK SMEs, iwoca Research Claims
— • Crowdfund Insider
iwoca integrates its B2B payment solution with Shopify
— • Paypers
iwoca partners with Countingup
— • Paypers
Iwoca receives a new GBP 200 million funding line
— • Paypers
iwoca partners with business account provider Countingup to offer flexible loans
— • Fintech Finance
iwoca: One million businesses can now get 12 month payment terms
— • Fintech Finance
Banks Reining in SME Lending According to Iwoca Report
— • Fintech Finance
iwoca SME Expert Index: SME confidence makes a cautious comeback
— • Fintech Finance
Business Lender iwoca Raises $243 Million to Fund Small Businesses
— • PYMNTS.com

Links

www.iwoca.co.ukLinkedInX (Twitter)Crunchbase