Responsibilities

• Own and manage the end-to-end data ecosystem, including databases, platform integrations, and agency feeds, ensuring accuracy and seamless functionality.
• Own the master definitions for all KPIs and establish the universal standards for reporting across all disciplines.
• Enforce rigorous platform and tooling discipline, preventing the use of shadow dashboards and local tooling.
• Guarantee end-to-end data integrity, designing and overseeing QA processes for all data streams from capture to reporting, and ensuring the operational ecosystem is prepared for scaled automation.
• Drive data acquisition strategies in collaboration with client and strategy teams, and ensure data is accessible and leveraged for impactful marketing insights and personalised experiences.
• Establish and automate measurement frameworks and dashboards to track campaign performance, segment value migration, and customer loyalty in real-time.
• Identify opportunities to apply AI and machine learning within our data ecosystem for enhanced personalisation, improved targeting, and predictive insights.

Requirements

• Marketing Technology Understanding. A deep understanding of marketing operations, martech and ad-tech, analytics suites, and reporting tools on a complex multi-market account.
• Data & Platform Governance. Deep expertise in defining KPIs, establishing global reporting standards, and ensuring the disciplined use of enterprise-level platforms and tools, with a strong understanding of data privacy regulations (e.g., GDPR).
• Media & CX Data Literacy. Strong literacy in both media and Customer Experience (CX) data, with an unwavering focus on ensuring data integrity from end to end.
• Strategic Data Application. The ability to move beyond data management to strategically apply data, identifying opportunities to enhance marketing effectiveness, drive revenue growth, and deliver better customer experiences.
• Innovation & AI Fluency. Deep expertise in leveraging AI and automation to build and maintain a single source of truth for performance, driving automation readiness and data-driven insights through platforms like WPP Open.