Own and drive the marketing data platform, delivering reliable tracking, data pipelines, and quality controls that connect advertising data to business outcomes across web, app, and campaigns.

• Own and manage client-side and server-side tracking using Google Tag Manager (GTM) and sGTM - designing, implementing, and auditing tag configurations, data layers, and event schemas across web and app properties.
• Build and maintain data pipelines that send conversion and value signals to AppsFlyer, Firebase, Google Ads, Meta Ads, and other advertising and attribution platforms, troubleshooting discrepancies and ensuring data consistency across the marketing stack.
• Develop and maintain pipelines for ingesting cost, spend, and campaign performance data from marketing vendors, standardising it for cross-channel reporting and ROI analysis.
• Work primarily within Databricks to build, schedule, and monitor ETL/ELT pipelines, applying software engineering best practices (version control, CI/CD, testing, and documentation) and collaborating with broader data engineering teams on shared infrastructure.
• Partner with marketing, product, analytics, and compliance stakeholders to prioritise work, communicate progress and risks, and ensure on-time delivery of data products.
• Line-manage a team of two Marketing Data & Tracking Specialists - setting priorities, coaching on technical growth, running regular one-to-ones, and conducting performance reviews.
• Own the team’s delivery cadence - planning sprints or work cycles, managing the backlog, removing blockers, and reporting progress to the relevant stakeholders.
• Establish and enforce data quality standards across all marketing data products, implementing monitoring, alerting, and validation checks to catch issues proactively.
• Manage the OneTrust cookie consent platform, ensure all tracking complies with GDPR, and other applicable privacy regulations, and stay current on evolving legislation and browser changes that affect measurement.
• This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties to achieve business objectives.