Responsibilities

• Own strategy and outcomes for your book of Conversion Engine accounts, no cap on how big that book becomes.
• Run full funnel audits on every new account and turn them into 90-day test roadmaps.
• Run the full client relationship: kickoff, weekly cadence, strategic reviews, escalations, expansion.
• Direct the work: what gets built, what gets tested, what the angle is, what the hypothesis is.
• Brief the design and dev pods on what to build and why.
• Refine the agency's CRO methodology: playbooks, frameworks, test taxonomies, the way we run engagements.
• Recruit, train, and lead junior/mid strategists as the book grows.
• Report on lifts, retention, and programme performance using our internal EcomLandersApp tool and Claude-powered reporting.
• Sit at the leadership table: contribute to agency direction, pricing, productisation, hiring.

Requirements

• 5+ years CRO on Shopify DTC, agency-side or in-house. Non-negotiable.
• You've audited ecom funnels and know where brands at £300k–£1.5M/mo leak revenue.
• Available 9am–5pm UK working hours.
• Proven ability to hold senior client relationships without escalation.
• Strategic instinct. You can look at a brand and see the angle, the offer hook, the funnel structure that wins.
• Sharp test design. Proper hypotheses, not "let's try a green button".
• Direct response fluency. You can recognise when a hero, offer, or funnel is wrong and brief the fix.
• Numerate and comfortable in GA4, Shopify analytics, Intelligems, Triple Whale, Microsoft Clarity, Klaviyo.
• Operationally tight. You run a weekly cycle without being chased.
• You close loops, send the recap, flag the slip before it's a problem.
• Capacity and ambition to build a team under you. This is a Lead role, not a senior IC.