3 months ago
Technical Content Marketing Manager
Formlabs
Somerville, MA (On-site)Full time$75K/yr – $115K/yr
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Technical Content Marketing Manager
Somerville, MA (On-site)
$75K/yr – $115K/yrSenior Level2+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive technical content creation and cross-functional collaboration to support hardware products and launches.
- Own content across buyer stages with technical accuracy
- Must-have: 2+ years in hardware writing roles
- Standout: Equity-based compensation and cross-channel content exposure
Job Description
Responsibilities
- Identify and interview customers and collaborate with them to publish both written and video case studies
- Produce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applications
- Create content for sales enablement and sell sheets that support and product launches
- Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
- Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
- Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
- Manage content creation and distribution across our digital channels (web, social, email, etc.)
- Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best
Requirements
- 2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company
- Prolific writing skills and attention to detail
- Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Structured and strong project management skills
Preferred
- Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing
- Experience with photo and video production
- Working knowledge of SEO tactics
- Familiarity with CAD modeling and 3D printing
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
Formlabs
3.1 Glassdoor
Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.
Founded in 2011
Somerville, Massachusetts, USA
707 employees (56 in marketing)
48% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
922.2K
Monthly Google Ads Budget
$25.8K
Traffic Source Mix
Search
54.2%
Direct
36.4%
Referral
4.9%
Social
3.7%
Paid
0.8%
Headcount Trend
Current headcount: ~721
Marketing Team
Marketing Team Size
36 (5% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5
People
HR / Recruitment
Marketing Leadership
Alexander Pi
Global Head of Integrated Marketing
At the company for 4 years 4 months
Michael Baker
Global Head of Brand & Communications
At the company for 6 years 3 months
Ally Stirton (Allyssa Norton)
Customer Marketing Manager
At the company for 1 year 2 months
Georgio Haddad
Healthcare Marketing Lead
At the company for 8 years 5 months
Funding
Total Funding
$253.7M
Last Raise
Series E, 5 years ago