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Marketing jobs

1,285 marketing jobs

6 weeks ago

Senior Director, Demand Generation

Icertis

USA (Remote)Full time$228K/yr – $263K/yr

6 weeks ago

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Marketing jobs in the US requiring 9+ years of experience

Icertis

Senior Director, Demand Generation

USA (Remote)

$228K/yr – $263K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

Job Summary

Own and scale the global demand generation program, leading a high-performing team to drive multi-channel campaigns, ABM programs, and aligned GTM processes that deliver measurable pipeline and revenue outcomes.

Lead the global demand generation strategy and team development
Execute ABM and multi-channel campaigns with data-driven optimization
Collaborate across Sales, SDR, RevOps, and Marketing to hit KPIs

Job Description

Responsibilities

Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase.
Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence
Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams.
Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders.
Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans.
Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform.
Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization.
Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach.
Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts.
Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries.

Requirements

10+ years of B2B marketing experience, including 5+ years leading global demand generation functions.
5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions.
Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets.
Expertise developing early stage campaigns that uncover pain points and build interest in solution categories.
Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration).
Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.
Strong understanding of Sales Development operations, outbound strategies, and Sales enablement.
Proficiency with Marketo, Salesforce, and analytics/BI tools.
Strong analytical mindset with evidence of data driven decision making.
Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams.

Benefits

Robust medical (physical & mental vision and dental benefits
Employee assistance program (EAP)
Equity (RSUs) and shared ownership in the company
Generous 401K match
Flexible work environment
Paid maternity and paternity leave
Generous holiday and PTO program
CaaS (coaching as a service)
Annual personal development allowance
7 Days for Humanity – 7 paid volunteer days annually

Icertis

3.8 Glassdoor

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, 30% of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

Founded in 2009

Bellevue, Washington, USA

2.3K employees (273 in marketing)

www.icertis.com

75% recommend to a friend

81% CEO approval

Salaries

Posted range

$228K/yr – $263K/yr

Taken straight from the job posting.

See all Icertis salaries

Marketing Team

Marketing Team Size

51 (2% of company)

Median Career Experience

17 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Joanne Kernie

VP, Demand Generation

At the company for 1 year 2 months

Ashwin Iyer

VP, Partner Marketing

At the company for 5 years 5 months

Sanjay Puri

Global Vice President, Product & Industry Marketing

At the company for 3 years 2 months

Michael Weaver

Director, Product Marketing, Public Sector & Compete

At the company for 1 year 6 months

Funding

Total Funding

$641.5M

Last Raise

$75M

Debt Financing, 9 months ago

Funding History

Jul 2025
Debt Financing • $75M
Mar 2025
Series Unknown • $50M
Mar 2023
Secondary Market

Traffic Signals

Monthly Visitors

214.4K

Monthly Google Ads Budget

$17.2K

Traffic Source Mix

43.5%

Direct

43.8%

Referral

9.2%

Social

1.5%

Paid

Headcount Trend

Current headcount: ~2.3K

News about Icertis

Icertis acquires YC-backed Dioptra to power the next era of AI-led contract intelligence

Nov 22, 2025 • Indian Startup Times

Icertis acquires AI startup Dioptra

Nov 22, 2025 • StartupNews.fyi

Icertis acquires AI startup Dioptra

Nov 22, 2025 • Entrackr

Links

www.icertis.com

X (Twitter)

Crunchbase

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Responsibilities

Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase.
Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence
Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams.
Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders.
Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans.
Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform.
Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization.
Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach.
Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts.
Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries.

Requirements

10+ years of B2B marketing experience, including 5+ years leading global demand generation functions.
5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions.
Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets.
Expertise developing early stage campaigns that uncover pain points and build interest in solution categories.
Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration).
Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.
Strong understanding of Sales Development operations, outbound strategies, and Sales enablement.
Proficiency with Marketo, Salesforce, and analytics/BI tools.
Strong analytical mindset with evidence of data driven decision making.
Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams.

Benefits

Robust medical (physical & mental vision and dental benefits
Employee assistance program (EAP)
Equity (RSUs) and shared ownership in the company
Generous 401K match
Flexible work environment
Paid maternity and paternity leave
Generous holiday and PTO program
CaaS (coaching as a service)
Annual personal development allowance
7 Days for Humanity – 7 paid volunteer days annually