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Marketing jobs

2,174 marketing jobs

2 months ago

Director, Enterprise Brand Strategy

Covista

District of Columbia, USA (Hybrid)Full time$100K/yr – $181K/yr

3 months ago

Senior Associate Brand Marketing Manager

CookUnity

New York, USA (On-site)Full time$100K/yr – $110K/yr

4 months ago

Direct Connect Brand Manager

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4 months ago

Senior Director of Brand Marketing - Anytime Fitness

Purpose Brands, LLC

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Covista

Director, Enterprise Brand Strategy

District of Columbia, USA (Hybrid)

$100K/yr – $181K/yrDirector/Executive15+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own and shape Covista’s enterprise brand across corporate and institutional identities, governance, and employer positioning, then translate measurement into brand and paid strategy decisions while leading creative execution and cross-functional alignment.

Brand stewardship: Own brand architecture, governance, and enterprise-wide consistency across communications, events, and digital.
Governance and leadership: Build cross-functional relationships to drive brand fluency and decision rights as the brand system scales.
Creative and external reach: Direct creative output and employer brand campaigns in partnership with HR and Marketing.

Job Description

Responsibilities

Brand Strategy and Measurement: Own and evolve Covista's corporate brand strategy, including positioning, visual identity, narrative architecture, and long-term roadmap
Brand Strategy and Measurement: Define the brand architecture governing how the Covista and institution brands relate to and reinforce one another — when to lead with Covista, when to lead with the institution — and how to present both coherently across audiences and contexts
Brand Strategy and Measurement: Establish clear guidance on brand applications across audiences and contexts
Brand Strategy and Measurement: Articulate and drive an Employer brand strategy in partnership with HR
Brand Strategy and Measurement: Serve as the senior decision-maker for corporate brand strategy and cross-functional alignment especially as it relates to our B2B stakeholders (investors, policymakers, media, healthcare systems, employees, potential talent, alumni)
Brand Strategy and Measurement: Lead our brand and reputation measurement work and use that to inform brand and paid strategies
Governance and Standards: Establish enterprise brand governance and decision rights, with ownership expanding as the brand system is defined and adopted across the organization
Governance and Standards: Build and maintain Covista's corporate brand governance framework, including guidelines, standards, and decision rights
Governance and Standards: Ensure consistent brand application across communications, thought leadership, events, advertising, digital platforms, and external partners
Governance and Standards: Partner with Marketing to align on enterprise brand architecture and clarify ownership across corporate and institutional brand execution

Requirements

Bachelor's degree in marketing, communications, design, or related field required
Master's degree preferred
15+ years progressive experience in brand strategy, creative direction, and measurement required
Demonstrated expertise in enterprise brand building and brand architecture for complex, multi-brand organizations required; prior experience at a holding company is a plus
Experience building and enforcing brand governance frameworks at an enterprise level required
Experience leading and developing in-house creative teams required
Experience working with senior executives and across matrixed organizations
Strong command of brand architecture, visual identity systems, and enterprise brand strategy

Preferred

Prior experience at a holding company is a plus
Background in education, healthcare, or regulated industries a plus

Benefits

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Covista’s Flexible Time Off (FTO) Policy
12 Paid Holidays

Covista

Samen met u meerwaarde zien en realiseren!Covista is een onafhankelijk adviesbureau actief in operationeel management.Consultants met ruime ervaring zoeken samen met u naar pragmatische en werkbare oplossingen.Missie: "Op een duurzame wijze meerwaarde realiseren door het leveren van professionele en geëntegreerde coaching en advies op het gebied van strategie, programma- en projectmanagement, procesmanagement, operationele uitmuntendheid, performantie- en risicomanagement."

Founded in 2011

2 employees

www.covista.be

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Brand Strategy and Measurement: Own and evolve Covista's corporate brand strategy, including positioning, visual identity, narrative architecture, and long-term roadmap
Brand Strategy and Measurement: Define the brand architecture governing how the Covista and institution brands relate to and reinforce one another — when to lead with Covista, when to lead with the institution — and how to present both coherently across audiences and contexts
Brand Strategy and Measurement: Establish clear guidance on brand applications across audiences and contexts
Brand Strategy and Measurement: Articulate and drive an Employer brand strategy in partnership with HR
Brand Strategy and Measurement: Serve as the senior decision-maker for corporate brand strategy and cross-functional alignment especially as it relates to our B2B stakeholders (investors, policymakers, media, healthcare systems, employees, potential talent, alumni)
Brand Strategy and Measurement: Lead our brand and reputation measurement work and use that to inform brand and paid strategies
Governance and Standards: Establish enterprise brand governance and decision rights, with ownership expanding as the brand system is defined and adopted across the organization
Governance and Standards: Build and maintain Covista's corporate brand governance framework, including guidelines, standards, and decision rights
Governance and Standards: Ensure consistent brand application across communications, thought leadership, events, advertising, digital platforms, and external partners
Governance and Standards: Partner with Marketing to align on enterprise brand architecture and clarify ownership across corporate and institutional brand execution

Requirements

Bachelor's degree in marketing, communications, design, or related field required
Master's degree preferred
15+ years progressive experience in brand strategy, creative direction, and measurement required
Demonstrated expertise in enterprise brand building and brand architecture for complex, multi-brand organizations required; prior experience at a holding company is a plus
Experience building and enforcing brand governance frameworks at an enterprise level required
Experience leading and developing in-house creative teams required
Experience working with senior executives and across matrixed organizations
Strong command of brand architecture, visual identity systems, and enterprise brand strategy

Preferred

Prior experience at a holding company is a plus
Background in education, healthcare, or regulated industries a plus

Benefits

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Covista’s Flexible Time Off (FTO) Policy
12 Paid Holidays