3 months ago
Senior Associate Brand Marketing Manager
CookUnity
New York, USA (On-site)Full time$100K/yr – $110K/yr
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Senior Associate Brand Marketing Manager
New York, USA (On-site)
$100K/yr – $110K/yrSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive sponsorships and experiential marketing for a consumer lifestyle brand, from strategy to on-site activation and post-event analysis.
- Own end-to-end planning, activation, and post-event analysis
- Must-have: 5+ years in brand marketing or experiential/event marketing
- Standout: Experience managing large events, agency relations, and measurable ROI
Job Description
Responsibilities
- Lead the sponsorship and events strategy — identify, evaluate, and activate partnerships and event opportunities that align with brand and business goals, from local community events to large-scale category sponsorships.
- Own end-to-end planning and execution of brand activations, pop-ups, sponsorships, and experiential programs — from brief development and creative direction to on-site logistics and post-event analysis.
- Collaborate cross-functionally with Growth, PR, Social, Product, and Culinary to ensure cohesive storytelling and integration across all brand touch points.
- Manage agency and vendor relationships , ensuring creative quality, operational excellence, and strong ROI.
- Develop toolkits and playbooks for scalable regional activations that reinforce the brand’s presence and messaging consistency.
- Negotiate and manage budgets and contracts for sponsorships and events, ensuring optimal spend efficiency and measurable outcomes.
- Track performance and impact , establishing KPIs for awareness, engagement, lead generation, and conversion; conduct post-mortems to identify learnings and optimization opportunities.
- Stay attuned to trends in experiential marketing, hospitality, and partnerships — bringing forward fresh ideas that position the brand as an innovator in the food and lifestyle space.
Requirements
- 5+ years of experience in brand marketing, partnerships, sponsorships, or experiential/event marketing — ideally within a consumer, lifestyle, or hospitality brand.
- Proven ability to plan and execute large-scale events and partnerships, from concept to completion.
- Strong project management skills with experience managing multiple workstreams, stakeholders, and agencies simultaneously.
- Excellent communication and relationship-building skills — comfortable collaborating with cross-functional teams and external partners.
- Data-driven mindset with the ability to analyze performance and translate insights into actionable improvements.
- Hands-on, entrepreneurial attitude with the ability to thrive in a fast-paced, evolving environment.
- Comfortable working both strategically and tactically — from contract negotiations to on-site event coordination.
- Willingness to travel frequently (approximately 25–40%) for event activations, partnership meetings, and on-site execution.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
Benefits
- Health Insurance coverage
- 401k Plan
- We grow, you grow: Stock Options Plan granted on Day 1
- Eligible for a bi-annual performance bonus
- PTO policy and paid sick days / Unlimited PTO
- 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
- Paid Family leave
- Compassionate Leave: 3-5 days each time the need arises
- A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- Wellness perks: access to fitness subsidies to build a healthy lifestyle
CookUnity
2.9 Glassdoor
CookUnity is the first Chef-Direct Subscription service—a chef-to-food lover marketplace connecting the country's most talented chefs with eaters (consumers). We’re changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country. Every week, a diverse collective of all-star chefs craft their signature, ready-to-eat dishes for an elevated at-home dining experience.
Founded in 2015
Brooklyn, New York, USA
769 employees (52 in marketing)
43% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
2.6M
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
29.1%
Direct
62.7%
Referral
3.7%
Social
3.2%
Paid
1.1%
Headcount Trend
Current headcount: ~769
Marketing Team
Marketing Team Size
30 (4% of company)
Median Career Experience
12 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$371.9M
Last Raise
$250M
Debt Financing, 4 months ago
Funding History
- Nov 2025Debt Financing • $250M
- Apr 2023Series Unknown • $47M
- Dec 2022Series Unknown • $4.5M