Digital Culture & Creator Trends: Be constantly on the pulse of creators, streamers, gaming, collectibles, live selling, social commerce, prediction markets, and emerging internet culture trends to identify high-impact partnership and growth opportunities.
- Creator Portfolio Ownership & Expansion: Oversee and manage MyPrize’s existing live-streaming and creator portfolio, ensuring strong performance, consistent activation, and alignment with company growth objectives. Build trusted relationships with creators while identifying opportunities to expand their content output, increase streaming frequency, and deepen audience engagement.
- Creator Acquisition & Pipeline Development: Proactively source net new creators across live-streaming, social platforms, and emerging content formats. Build and maintain a meaningful, healthy, and consistent sales and partnerships pipeline inclusive of live-streaming creators, social influencers, brand partners, and new content categories.
- Creator Sales & Lifecycle Management: Partner with executives to pitch, sell, and close creators on company optimal deal structures to concurrently expand entertainment content on the platform, drive user metrics including acquisition and retention, and grow company revenues and profits through the launch and success of creators on the platform.
- Creator Retention & Revenue Growth: Retain and expand existing creators by optimizing their content creation schedules, unlocking incremental revenue generation opportunities, and aligning incentives to long-term performance. Develop scalable programs that maximize lifetime value across the creator ecosystem.
- Game Provider Relationship Management: Be the day-to-day point of contact for game providers. Maintain and manage MyPrize’s existing game provider day-to-day relationships, ensuring strong daily communication, seamless collaboration, and consistent delivery of high quality content across the platform.
- Promotional & Commercial Negotiation: Work closely with game content providers to secure ongoing marketing promotions, exclusive content opportunities, and commercial discounts that enhance user acquisition, engagement, and margin performance.
- Content Aggregator Oversight & Studio Launch Execution: Manage existing game provider aggregators to ensure swift and seamless launch of new aggregated game studios. Coordinate cross-functionally both internally across relevant teams, as well as with external partners, to bring new games content to market efficiently while ensuring MyPrize remains on the bleeding edge of games content and innovation.
- Competitive Intelligence & Market Leadership: Actively track and manage MyPrize’s competitive set across both US and international markets. Monitor creator programs, brand marketing strategies, influencer activations, and games portfolios to ensure MyPrize remains at the forefront of live-streaming, social media creators, and market leading games content.
- Cross-Product Partnership Expansion: Help expand MyPrize’s creator, influencer, and affiliate partner network to drive growth across MyPrize’s expanding multi-product suite including social gaming, prediction markets, sports offerings, and future verticals.
- Brand & Strategic Partnerships Development: Identify and cultivate new brand and strategic partnership opportunities that integrate creators, exclusive content, and promotional activations to accelerate awareness and platform growth.
- Performance Tracking & Reporting: Establish clear performance metrics across creator campaigns, partnerships, and game content initiatives. Deliver structured reporting and insights to leadership, translating performance data into actionable recommendations.
- Partnerships Management & Operational Excellence: Support negotiation, contracting, and ongoing management of partnership agreements while building scalable systems and processes that ensure smooth execution in a fast-paced environment.
- Partnership Execution & Operations: Manage creator and partner relationships with strong operational discipline, ensuring accurate communication, organized pipeline management, and seamless execution across negotiations, onboarding, and launches.
- Competitive Intelligence & Growth Strategy: Track competitors, creator programs, and market trends across gaming, streaming, sports, and social platforms to help keep MyPrize at the forefront of digital entertainment and creator-led growth.