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Amwell logo
6 months ago

Sr. Product Marketing Manager

Amwell

USA (Remote)Full time$136K/yr – $166K/yr
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9,793 jobs
Amwell logo

Sr. Product Marketing Manager

Amwell

USA (Remote)

$136K/yr - $166K/yrIn-houseFull-timeSenior level8+ years exp.
6 months ago
Expedia Group logo

Data Scientist III - Growth Marketing

Expedia Group

Seattle, WA (Unknown)

$138K/yr - $220K/yrIn-houseFull-timeMid level4+ years exp.
6 months ago
The Fesco Group logo

TruVolt Brands: Affiliate Strategy / TikTok Shop Affiliate Campaigns Manager

The Fesco Group

Jersey City, NJ (On-site)

$80K/yr - $100K/yrIn-houseFull-timeMid level2+ years exp.
6 months ago
Rocket Travel by Agoda logo

Senior Manager, Partner Growth Marketing (Rocket Travel by Agoda)

Rocket Travel by Agoda

Chicago, IL (Hybrid)

$126K/yr - $166K/yrIn-houseFull-timeSenior level7+ years exp.
6 months ago
Wolters Kluwer logo

Product Marketing Manager

Wolters Kluwer

Kennesaw, GA (On-site)

$90K/yr - $157K/yrIn-houseFull-timeMid level
6 months ago
Qualytics logo

Product Marketing Manager

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Product Marketing Senior Lead - Keynote Demos

Salesforce

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In-houseFull-timeSenior level7+ years exp.
7 months ago
Sage logo

Senior Partner Marketing Manager - Demand Gen

Sage

Austin, TX (Hybrid)

In-houseFull-timeSenior level5+ years exp.
7 months ago
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Amwell logo
Amwell

Sr. Product Marketing Manager

USA (Remote)

$136K/yr – $166K/yrSenior Level8+ years expFull time

Posted 6 months ago

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Job Summary

Drive payer-market product marketing, launches, and enablement for Amwell’s health plan solutions.

  • Own cross-functional go-to-market launches for new payer products and market expansions.
  • Must-have: 8+ years in B2B product marketing with healthcare IT or payer domain.
  • Standout: Clear impact on enterprise sales enablement and strategic payer messaging.

Job Description

Responsibilities

  • Develop and refine platform positioning that differentiates solutions in the payer market
  • Define go-to-market strategy including target segments, launch sequencing, and success metrics
  • Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
  • Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
  • Develop thought leadership for payer market trends
  • Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.
  • Develop launch messaging, sales tools, and enablement materials aligned with established positioning
  • Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
  • Develop executive-ready materials for strategic opportunities and client presentations
  • Maintain reusable messaging frameworks that accelerate RFP response development

Requirements

  • 8+ years of product marketing or related B2B marketing experience
  • Deep fluency in healthcare IT, digital health, or payer markets
  • Demonstrated experience supporting enterprise sales organizations and complex deal cycles
  • Proven ability to translate technical capabilities into clear buyer value
  • Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
  • Strong cross-functional leadership and project management skills
  • Excellent written and verbal communication skill

Preferred

Benefits

  • Flexible Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Paid Parental Leave (Maternity and Paternity leave)
  • Employee Stock Purchase Program
  • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
  • Free Subscription to the Calm App
  • Tuition Assistance Program
  • Pet Insurance
Amwell logo

Amwell

2.9 Glassdoor

At Amwell, we’re all about making healthcare simpler, smarter, and more accessible. Our technology connects people to a range of programs including primary and specialty care, behavioral health, and chronic condition management. For almost 20 years, we’ve helped improve health outcomes for millions of people around the world — and we’re just getting started.

Founded in 2006
Boston, Massachusetts, USA
953 employees (20 in marketing)
business.amwell.com
43% recommend to a friend
38% CEO approval

Salaries

Posted range

$136K/yr – $166K/yr

Taken straight from the job posting.

See all Amwell salaries

Marketing Team

Marketing Team Size
20 (2% of company)

Funding

Total Funding
$866M
Last Raise
$55M
Post IPO Equity, 5 years ago

Funding History

  • Aug 2021
    Post IPO Equity • $55M
  • Aug 2020
    Corporate Round • $100M
  • May 2020
    Series C • $194M

Traffic Signals

Monthly Visitors
553.2K
Traffic Source Mix
Search
17%
Direct
66.8%
Referral
12.5%
Social
1.5%
Paid
2%

Headcount Trend

Current headcount: ~952

Recent News

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Jul 23, 2025 • The Manila Times
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Jul 22, 2025 • Stock Titan
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Jun 26, 2025 • PharmiWeb
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Amwell price target raised to $10 from $9 at Stifel - TipRanks
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American Well Corporation (NYSE:AMWL) Q4 2024 Earnings Call Transcript - MSN
Feb 12, 2025 • MSN
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Feb 12, 2025 • TradingView
American Well (AMWL) Q4 2024 Earnings Call Transcript - MSN
Feb 12, 2025 • MSN
Amwell Announces Q4 and Full Year 2024 Financial Results - TradingView
Feb 12, 2025 • TradingView
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Feb 12, 2025 • StockTitan
Amwell® Announces Results for Fourth Quarter and Full Year 2024 - EIN News
Feb 12, 2025 • EIN News
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Feb 12, 2025 • TipRanks
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Jan 29, 2025 • Morningstar, Inc.
Amwell® to report fourth quarter and full year 2024 operating results
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Jan 14, 2025 • Fierce Healthcare
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Jan 13, 2025 • pehub.com
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Jan 9, 2025 • Medical Device Network

Links

business.amwell.comLinkedInX (Twitter)Crunchbase

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