Monthly promotional strategy & execution: determine model and incentive focus, monthly budget allocation, and execute strategy via websites, social media, database communication, SEM, SEO, third-party vendors, etc.
Tracking, reporting, and analysis: performance of quantifiable marketing activities, ad-hoc analytic requests, and development/automation of regular reports for review with senior staff.
Lead metrics: monitor and report lead volume trends/concerns, make recommendations on lead providers based on general performance, store goals, and cost-efficiency.
Website traffic: drive quality web traffic with strategic SEO and efficient SEM campaigns aligned with store performance goals.
Video content strategy: determine high-impact video subject matter, coordinate shoot with videographer and store.
Regular check-ins and communication with senior staff for planning, consultation, follow-up, etc.
Creation/execution of all creative assets (both requested and required).
Website maintenance: ongoing updates, functionality, bug-fixes, UI/conversion enhancements, adherence to OEM compliance, inventory display/syndication, etc.
Lead delivery: lead audits as needed, troubleshooting issues, ensuring leads are properly catalogued in the CRM.
Ongoing, in-depth evaluations of vendor performance, efficiency of spend, and recommendations to leadership that align with store performance goals.

Requirements

Minimum Bachelor’s Degree in Marketing or related field and 3 years of experience.
High-level communication skills in the form of interpreting complex data and presenting to large groups.
Data-driven decision-making skills that result in high-impact performance and tangible ROI.
Extensive knowledge of SEO, SEM, and paid social media strategy.
Extensive knowledge of tools including but not limited to: Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Microsoft Office, Task Management Software, etc.
High-level organizational skills reenforcing the ability to handle and prioritize multiple projects and deliverables all at once and meet varying deadlines.
A great attitude, team player, and collaborator while also self-motivated and able to work independently.
Curiosity and willingness to learn with a flexible, proactive problem-solving nature.
Ability to both give and take effective, actionable creative feedback and direction.
Ability to make swift decisions, work through demanding situations and quickly resolve problems to ensure initiatives are completed within the designated time frame, scope and budget.
High standards: going above and beyond ‘good enough’ and maintaining high quality support to Walser stores.

Preferred

Walser Automotive Group

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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