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29 marketing jobs

University of Minnesota logo
2 months ago

Recruitment Marketing Strategist

University of Minnesota

Minneapolis, MN (Hybrid)Full time$85K/yr – $90K/yr
University of Minnesota logo
3 months ago

Enrollment Marketing Manager

University of Minnesota

Minneapolis, MN (Hybrid)Full time$75K/yr – $90K/yr
University of Minnesota logo
3 months ago

Marketing and Communications Manager

University of Minnesota

Minneapolis, MN (Hybrid)Full time$70K/yr – $85K/yr
University of Minnesota logo
3 months ago

Digital Marketing Strategist

University of Minnesota

Minneapolis, MN (On-site)Full time$70K/yr – $80K/yr
University of Minnesota logo
3 months ago

Chief Communications Officer

University of Minnesota

Minneapolis, MN (Hybrid)Full time$170K/yr – $200K/yr
University of Minnesota logo
4 months ago

Events & Communications Manager

University of Minnesota

Minneapolis, MN (On-site)Full time$60K/yr – $65K/yr
University of Minnesota logo
4 months ago

Senior Strategist, Strategic Communications

University of Minnesota

Minneapolis, MN (Hybrid)Full time$100K/yr – $110K/yr
University of Minnesota logo
4 months ago

Communication and Marketing Director - Morris

University of Minnesota

Morris, MN (On-site)Full time$85K/yr – $120K/yr
University of Minnesota logo
4 months ago

Chief Communications Officer

University of Minnesota

Minneapolis, MN (On-site)Full time$170K/yr – $200K/yr
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29 jobs
University of Minnesota logo

Recruitment Marketing Strategist

University of Minnesota

Minneapolis, MN (Hybrid)

$85K/yr - $90K/yrIn-houseFull-timeMid level6+ years exp.
2 months ago
University of Minnesota logo

Enrollment Marketing Manager

University of Minnesota

Minneapolis, MN (Hybrid)

$75K/yr - $90K/yrIn-houseFull-timeMid level4+ years exp.
3 months ago
University of Minnesota logo

Marketing and Communications Manager

University of Minnesota

Minneapolis, MN (Hybrid)

$70K/yr - $85K/yrIn-houseFull-timeMid level4+ years exp.
3 months ago
University of Minnesota logo

Digital Marketing Strategist

University of Minnesota

Minneapolis, MN (On-site)

$70K/yr - $80K/yrIn-houseFull-timeMid level4+ years exp.
3 months ago
University of Minnesota logo

Chief Communications Officer

University of Minnesota

Minneapolis, MN (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level12+ years exp.
3 months ago
University of Minnesota logo

Events & Communications Manager

University of Minnesota

Minneapolis, MN (On-site)

$60K/yr - $65K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago
University of Minnesota logo

Senior Strategist, Strategic Communications

University of Minnesota

Minneapolis, MN (Hybrid)

$100K/yr - $110K/yrIn-houseFull-timeSenior level6+ years exp.
4 months ago
University of Minnesota logo

Communication and Marketing Director - Morris

University of Minnesota

Morris, MN (On-site)

$85K/yr - $120K/yrIn-houseFull-timeManager6+ years exp.
4 months ago
University of Minnesota logo

Chief Communications Officer

University of Minnesota

Minneapolis, MN (On-site)

$170K/yr - $200K/yrIn-houseFull-timeSenior level12+ years exp.
4 months ago
Previous12
University of Minnesota logo
University of Minnesota

Recruitment Marketing Strategist

Minneapolis, MN (Hybrid)

$85K/yr – $90K/yrMid Level6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own recruitment marketing across multi channel campaigns and campus partnerships to drive enrollment aligned with brand standards.

  • Coordinate agency and campus teams to guide campaigns, assets, and reporting.
  • Develop strategies that connect audiences, goals, and market signals.
  • Align admissions, marketing, and program leaders on unified messaging across campaigns.

Job Description

  • Coordinates with marketing agency, internal team, and campus admissions leaders to produce and implement engaging marketing mass media and collateral, including website content, brochures, videos, and social media assets, ensuring alignment with and consistent application of recruitment brand.
  • Develops comprehensive recruitment marketing strategies aligned with institutional goals, defined target audiences and market trends.
  • Consults with units on their recruitment marketing plans to connect to broader recruitment brand.
  • Supports and assists Senior Account Services Director on key marketing initiatives.
  • Assists with developing marketing plans and presentations on recruitment brand and marketing initiatives.
  • Maintains a dedication to the University’s goals that encourage equity and diversity.
  • Works with marketing agency to determine appropriate channels to fulfill a marketing business need or address the identified marketing challenge.
  • Campaign Project Management: Oversee multi-channel campaigns (paid search, social, email, direct mail) from concept to execution and reporting.
  • Act as a liaison between admissions, marketing, communications, and program leaders, ensuring unified messaging and efforts.
  • Responsible for translating requirements into project brief and leading project team meetings.
  • Applies marketing expertise to projects to ensure they align with marketing standard processes.
  • Provides strategic marketing direction to ensure content, design, and development meet project and client needs and leverage brand assets.
  • Communicates project progress with U-Marcomm team leaders; collects feedback and approvals.
  • Identifies and resolves barriers to meeting project objectives.
  • Tracks marketing project process in tool, providing status reports through marketing project life cycle.
  • Works with the Measurement and Analytics team to establish metrics and develop marketing project reports.
  • Establishes strong working relationships and regular contact with University marketing communicators and external entities.
  • Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position. Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success.
  • Stays current on marketing strategy, project management, and technology trends.
  • Assists with other marketing and digital projects as they arise.
University of Minnesota logo

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)
z.umn.edu/9gi

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K

Marketing Team

Marketing Team Size
535 (2% of company)
Median Career Experience
13 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
7

People

Founders / CEO

Anish Saraf
Anish Saraf
Data Science Club Founder & Event Coordinator
At the company for 3 years 6 months
Jin Du
Jin Du
Ph.D. Researcher | AI Systems for Science & Society (Co-Founder-in-Spirit | Emerging AI Leader)
At the company for 3 years 7 months

HR / Recruitment

Daniel Thompson
Daniel Thompson
Talent Acquisition Manager
At the company for 7 years 2 months
Jennifer E.
Jennifer E.
Senior Manager, Talent Acquisition (Manager 2)
At the company for 14 years 3 months

Marketing Leadership

Ann Aronson
Ann Aronson
Chief Marketing Officer
At the company for 20 years 8 months
Elizabeth Turchin
Elizabeth Turchin
Director of Content Marketing
At the company for 27 years 11 months
Emma Lero
Emma Lero
Assistant Director of Marketing
At the company for 2 years
Mills Armbruster
Mills Armbruster
Assistant Athletics Director, Marketing
At the company for 9 years 2 months

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

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Get immediate access to every story
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