4 months ago
Senior Product Marketing Manager
Becklar
USA (Unknown)Full time
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Senior Product Marketing Manager
USA (Unknown)
Salary Not AvailableSenior Level8+ years expFull time
Posted 4 months ago
Job Summary
Drive Becklar’s Workforce Safety product marketing to build demand, leads, and revenue through data-driven campaigns and partnerships.
- Must-have: 8-10 years of B2B marketing experience and proven demand-generation results
- Standout: Cross-functional leadership with VP and executive team collaboration for strategic growth
Job Description
Responsibilities
- Develop, execute and continue to improve the company's strategic Workforce Safety marketing plan
- Strategize positioning, perform market competitive analysis, and related solution positioning
- Generate new leads for the sales team through digital campaigns, webinars and supporting events
- Establish a test and learn marketing culture so that marketing dollars are generating new customers as efficiently as possible
- Define and direct measurable marketing programs that result in demand creation, leads and revenue generation
- Define and track metrics and success criteria for all marketing programs and activities
- Oversee marketing management, communications, website design and content creation (including brochures and videos)
- Develop webinar presentations and case studies to support demand generation
- Develop and manage the Workforce Safety marketing budget
- Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and develop strategic cross-industry alliances and growth opportunities
- Research, identify, develop, and target marketing to new industries that can leverage real-time monitoring supported by a call center
Requirements
- 8-10 years of marketing experience - Preferably in a B2B business environment
- Experience forecasting, managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes
- Ability to plan and manage both the strategic and operational levels; strong project management skills required
- Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example
- Ability to work collaboratively with colleagues and team to create a results-driven, team-oriented environment
- Experience developing product and solution presentations
- Experience writing content including case studies and brochures
- Experience using CRM platforms and marketing automation applications (e.g. Hubspot)
- Strong ability to analyze and evaluate marketing channel effectiveness on a regular basis using Google Analytics or similar platforms
- Successful track record using the following digital marketing channels to drive growth: SEO, social media, paid search, display and email / database marketing
- Successful track record executing content strategies that include video, webinars, articles, and blog posts
- Working knowledge of traditional media and public relations a plus
- Training in and practical application of SEO, social media, paid search
- Strong design sense and ability to provide constructive feedback to the creative team; conversion optimization experience a plus
- Successful experience building, leading, and mentoring a team of professionals to deliver qualified leads
Benefits
- Competitive compensation and opportunities to share in our success
- Comprehensive health benefit plans to support you and your wellbeing
- 401(k) retirement plan with company contribution
- Inclusive parental leave designed to support all parents and caregivers
- Wellbeing and lifestyle perks to support personal growth, connection, and balance
- Generous PTO so you can recharge, give back, and take care of what matters most
Becklar
We create industry-leading connected safety solutions for enterprise and individuals, delivering a comprehensive suite of lifesaving and life-enhancing technologies. We provide these resources to our enterprise customers serving over 1.7 million subscribers by bringing together an award-winning platform of services including event response call centers, multipurpose devices, AI software and IoT platforms. Becklar is the parent company of AvantGuard Monitoring Centers and Freeus.
Marketing Team
Marketing Team Size
9 (5% of company)
Traffic Signals
Monthly Visitors
10.6K
Monthly Google Ads Budget
$17.3K
Traffic Source Mix
Search
30.3%
Direct
48.4%
Referral
6.4%
Social
12.8%
Paid
1.9%
Headcount Trend
Current headcount: ~193