Own Luma's social strategy end to end, build and lead a coordinated content engine, and guide audience evolution while translating company strategy into public content.

Define measurement philosophy and reallocate resources based on data and culture
Build and lead the social team, agency partners, and creator network
Translate executive and product strategy into concrete content across platforms

Job Description

Responsibilities

Own Luma's end-to-end social strategy across every platform — audience architecture, content pillars, platform roles, and the editorial standards that govern everything we publish.
Build and lead the social team, hiring and developing creatives and admins, and directing our agency and creator partners as one coordinated content engine.
Lead the audience evolution from AI enthusiasts to the global creative class — creative directors, marketers, and the agencies and brand teams who ship real work — without losing the community that built us.
Set the creative bar. You have the taste and editorial judgment to know what's worth posting, what's a big swing, and what dies in the drafts — and the authority to make those calls daily.
Operate as the senior social voice in the company, partnering directly with executive leadership, Product, and Brand to translate company strategy into content strategy.
Own performance: define the measurement philosophy, report on what's working, and reallocate resources — budget, people, partners — based on what the numbers and the culture tell you.

Requirements

10+ years of professional experience in social media, content, or brand marketing, including several years leading teams and owning strategy and team execution.
A demonstrated builder of social organizations — you've hired social teams, managed agencies and creator rosters, and built content engines from scratch, not just inherited them.
A strategist with a maker's eye: exceptional aesthetic taste and platform fluency, with the judgment to direct creative work at the highest level even when you're not the one editing it.
Experienced navigating audience pivots, repositioning, or category creation — you know how to grow a new audience without torching an existing community.
High agency and comfort with ambiguity: you set direction when there's no playbook, make decisions with incomplete information, and take full ownership of outcomes.
A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.

Preferred

Leadership experience at high-growth generative AI startups, leading creative software or video companies, or major tech brands. We are open to exceptional talent from modern, innovative brands outside of AI and tech.
A track record of building social for both consumer and B2B/enterprise audiences — you know how to make content that a creative director engages with and a CMO forwards.
Experience directing influencer and creator programs at scale, including briefing systems, partnership structures, and content pipelines.
Public evidence of your leadership: brands whose social you transformed, teams you built, or category-defining campaigns you led.

Luma

4.4 Glassdoor

Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world.We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals—fast.

Founded in 2021

USA

250 employees (59 in marketing)

lumalabs.ai

75% recommend to a friend

Traffic Signals

Monthly Visitors

2.3M

Traffic Source Mix

44.7%

Direct

47.4%

Referral

5.7%

Social

1.7%

Paid

0.4%

Headcount Trend

Current headcount: ~270

Marketing Team

Marketing Team Size

39 (16% of company)

Median Career Experience

15 years

Median Tenure

0.8 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$1.1B

Last Raise

$900M

Series C, 5 months ago

Funding History

Nov 2025
Series C • $900M
Dec 2024
Series B • $90M
Jan 2024
Series B • $43M

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Job Summary

Job Description

Responsibilities

Requirements

Preferred

Luma

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

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Social Lead

Social Lead

Product Marketing Manager

Product Marketing Manager

Talent Brand Partner

Social Media Manager

Growth Marketing Lead

Social Lead

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Luma

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News