11 days ago
Global Head of Brand Governance & Operations
GE Vernova
Cambridge, MA (Remote)Full time$138K/yr – $230K/yr
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Global Head of Brand Governance & Operations
Cambridge, MA (Remote)
$138K/yr – $230K/yrSenior LevelFull time
Posted 11 days ago
Top 1% of applicants do these two things.
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Job Summary
You will own the global brand governance and brand operations, serving as the primary liaison to the GE Aerospace Brand Governance team and driving across branding in high-stakes contexts from M&A to partnerships. You will lead brand systems, tooling, and AI guardrails, manage intake and approvals, and oversee agency/vendor operations, education, and change management with a global, cross-functional scope.
- Global brand governance and operations leadership
- Cross-functional collaboration with Legal, IT, Procurement, and leadership
- End-to-end brand programs including audits, education, and change management
Job Description
Responsibilities
- Own and evolve the global brand governance framework: brand architecture rules, co-branding and partnership guidelines, sub-brand and endorsement policies, and decision-rights models (RACI) across regions and business units.
- Partner with Legal/IP on trademark strategy, brand protection, licensing, and infringement response across global markets.
- Serve as a lead representative and liaison to the GE Aerospace Brand Governance team (who own and manage the rights to the GE trademark) and deliver on sub licensee reporting requirements. Assure compliance with the TMLA (trademark license agreement). Forster an ongoing dialogue and relationship with GE Aerospace brand team.
- Govern brand use in high-stakes contexts: M&A integration and divestiture rebranding, joint ventures, sponsorships, and government/regulatory environments.
- Be a trusted advisor for the organization, ensuring brand ideas get proper consideration, develop a network that is deep and broad encouraging employees to seek your council. Inspire brand zealots across GE Vernova.
- Lead the global brand operations function: digital asset management (DAM), brand portal/design system, templates, and self-service tooling that make on-brand execution the path of least resistance.
- Define and manage brand technology roadmap, including AI-enabled content creation guardrails — governing how generative AI tools are used to produce brand-compliant content at scale.
- Build and run intake, workflow, and approval processes for brand reviews; establish SLAs that balance rigor with business velocity.
- Own agency and vendor operations for brand: roster management, onboarding, briefing standards, and performance frameworks. Including GE Vernova’s online shop for promotional merchandise.
- Manage brand health and compliance measurement: audits, scorecards, and KPIs that quantify consistency, adoption, and brand equity impact — and translate them into an executive-ready narrative for the C-suite and Board.
Requirements
- Minimum 7 years in brand management, brand operations, or marketing operations, ideally with experience at global Fortune 500 organization.
- Deep operational fluency: DAM platforms, brand portals, workflow tools, design systems, and marketing technology including cutting-edge AI technologies.
- Proven ability to influence at the executive level and operate across Legal, IT, Procurement, HR, and global business leadership.
- Track record of building measurement systems that connect brand consistency to business value.
- Exceptional judgment in balancing brand protection with business enablement — you know when to hold the line and when to flex.
- Bachelor's degree in marketing, communications, business, or related field.
Preferred
- Experience in energy technology, industrial technology, infrastructure, consulting or other complex sectors.
- Chief of Staff or business operations experience supporting a senior executive — planning cadences, executive communications, and strong judgment with sensitive organizational matters.
- Experience navigating brand in regulated, safety-critical, or government-facing environments.
- Experience leading and inspiring distributed global teams across time zones and cultures.
Benefits
- Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.
GE Vernova
3.8 Glassdoor
GE Vernova is a purpose-built energy technology company on a mission to electrify to thrive and decarbonize the world.It is made up of three businesses -- Power, Wind, and Electrification -- with focus on accelerating the path to more reliable, affordable, and sustainable energy, while helping our customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life.The world needs more energy, smarter energy. With energy demand expected to grow by more than 50% in the next 20 years, we are continuously innovating to meet the moment...like we have for the past 130 years. The Energy of Change and relentless optimism are what drive us – it’s about never giving up and seeing what’s possible so that we deliver the energy technologies the world needs right now and for generations to come.GE Vernova’s attitude and edge is embedded in its name. We retain our treasured legacy, “GE,” as an enduring and hard-earned badge of quality and ingenuity. “Ver” / “verde” signal Earth’s verdant and lush ecosystems. “Nova,” from the Latin “novus,” nods to a new, innovative era of lower carbon energy that GE Vernova will help deliver.Together, we have the energy to change the world.
Founded in 2022
Cambridge, Massachusetts, USA
60K employees (716 in marketing)
73% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
146.9K
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
34.3%
Direct
44.9%
Referral
6.3%
Social
13.3%
Paid
1.1%
Headcount Trend
Current headcount: ~58.7K
Marketing Team
Marketing Team Size
404 (1% of company)
Median Career Experience
19 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
6
People
Marketing Leadership
Tracy R.
Chief Marketing Officer, Grid Software
At the company for 5 years 1 month
Jeff Bartoletti
VP, Marketing & Commercial Operations
At the company for 2 years 4 months
Tracy Swartzendruber
Vice President, Marketing - Power and Energy Resources Software
At the company for 2 years 4 months
Kristin Carvell
Vice President of Communications & Brand Marketing
At the company for 3 years 7 months
Funding
Total Funding
$2.6B
Last Raise
$2.6B
Post IPO Debt, 1 months ago
Funding History
- Feb 2026Post IPO Debt • $2.6B
- Dec 2024Grant • $3M
- Dec 2024Grant • $2M