Own the marketing data math for a multi-channel engine: build measurement frameworks, govern attribution and tagging, and deliver executive-ready dashboards that drive decisions with the marketing teams.

Build and maintain dashboards and scorecards with consistent KPI definitions and drill paths.
Establish measurement frameworks and governance including UTM, tagging, event tracking, and QA.
Partner with channel teams on lead lifecycle tracking, source attribution, and influence reporting.

Job Description

Responsibilities\n

Drives actionable insights for optimization to channel managers.
Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI.
Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths.
Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks.
Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting.
Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists.
Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution.
Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms.

\nRequirements\n

Bachelor’s Degree required
Minimum of 5 years of hands-on experience in marketing data analytics, including building measurement frameworks, defining KPI logic, developing reporting standards, and translating campaign performance data into actionable business insights
Experience creating and governing tracking requirements, including UTM standards, script tagging, event naming conventions, QA processes, and measurement-readiness documentation for campaign and web reporting
Experience recording, validating, and reporting on digital events in Google Analytics, Adobe Analytics, or comparable web analytics platforms, with the ability to partner with technical teams on implementation and troubleshooting
Strong analytical, reporting, and data QA skills
Ability to normalize data across systems, define KPI standards, and translate findings into clear business insights
This is a remote role with up to 20% travel.
This role is not eligible for sponsorship.

\nPreferred\n

Degree concentration in Analytics, Statistics, Marketing Analytics, Business, Data Science, or related field
Experience driving actionable insights to digital channel owners, building executive dashboards, KPI frameworks, attribution reporting, and data governance in marketing environments
Experience with marketing analytics, CRM/automation data, web analytics, and privacy-aware measurement practices

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities\n

Drives actionable insights for optimization to channel managers.
Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI.
Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths.
Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks.
Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting.
Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists.
Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution.
Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms.

\nRequirements\n

Bachelor’s Degree required
Minimum of 5 years of hands-on experience in marketing data analytics, including building measurement frameworks, defining KPI logic, developing reporting standards, and translating campaign performance data into actionable business insights
Experience creating and governing tracking requirements, including UTM standards, script tagging, event naming conventions, QA processes, and measurement-readiness documentation for campaign and web reporting
Experience recording, validating, and reporting on digital events in Google Analytics, Adobe Analytics, or comparable web analytics platforms, with the ability to partner with technical teams on implementation and troubleshooting
Strong analytical, reporting, and data QA skills
Ability to normalize data across systems, define KPI standards, and translate findings into clear business insights
This is a remote role with up to 20% travel.
This role is not eligible for sponsorship.

\nPreferred\n

Degree concentration in Analytics, Statistics, Marketing Analytics, Business, Data Science, or related field
Experience driving actionable insights to digital channel owners, building executive dashboards, KPI frameworks, attribution reporting, and data governance in marketing environments
Experience with marketing analytics, CRM/automation data, web analytics, and privacy-aware measurement practices