7 weeks ago
Senior Manager, Experimentation Optimization
National University
USA (Unknown)Full time$78K/yr – $106K/yr
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Senior Manager, Experimentation Optimization
USA (Unknown)
$78K/yr – $106K/yrSenior Level7+ years expFull time
Posted 7 weeks ago
Job Summary
Own the CRO and experimentation roadmap for NU’s website and digital experiences, lead the end-to-end experimentation lifecycle, and drive optimization across journeys, personalization, and analytics collaboration.
- Own the CRO and experimentation roadmap and testing calendar
- Lead measurement, dashboards, and executive reporting
- Collaborate with Marketing, Enrollment, and Analytics to enable personalization and AI-driven optimization
Job Description
Responsibilities
- CRO Strategy & Roadmap Own the CRO and experimentation roadmap for NU’s website and Digital experiences including opportunity identification, intake, prioritization, sequencing and the testing calendar. Define, execute, and continuously optimize data-driven testing and optimization strategies that improve user experience, engagement, conversion, and content relevance across prospect-facing web experiences. Own website experimentation roadmap, related platform strategy, and associated vendor/partner relationships. Establish testing SLAs, QA standards, governance, and deployment practices that prevent conflicts across concurrent tests, campaigns, and releases. Maintain a repository of hypotheses, test results, learnings, optimization opportunities, and best practices that accelerate knowledge sharing and continuous improvement. Experimentation & Proactive A/B Testing Own the complete experimentation lifecycle: opportunity identification, hypothesis development, prioritization, test design, implementation, QA, launch, measurement, readout, and production rollout of winners. Proactively source the testing pipeline from behavioral analytics, session data, UX research, and website funnel diagnostics rather than operating as a request-driven queue. Design and run A/B, multivariate, and multi-page experiments, ensuring appropriate sample sizing, run length, and statistical significance before a result is acted on. Optimize information architecture, content presentation, navigation, page experience, and calls-to-action using customer insight and behavioral data. Translate experimentation outcomes into optimization recommendations that inform future website roadmaps, experience strategy, and investment priorities. Journey Discovery and Experience Optimization Analyze the end-to-end prospective student journey to identify friction, abandonment, and conversion opportunities using behavioral analytics, session replay, UX research, and customer feedback. Champion continuous optimization of program discovery across web properties, including on-site search, filters, navigation, program finders, and recommendation surfaces. Develop targeted website experience strategies using established audience segments, intent signals, engagement patterns, lifecycle stage, and experimentation insights to improve relevance, engagement, and conversion. Develop and optimize personalized website experiences that deliver relevant messaging, content, navigation, and recommendations based on audience needs, behavioral insights, and lifecycle stage. Partner with Marketing, Enrollment, and Digital Analytics to leverage audience segments, first-party customer data, and behavioral insights to support website personalization and optimization initiatives. Identify opportunities to apply AI-assisted optimization, predictive insights, and behavioral decisioning to improve relevance, engagement, and conversion outcomes. Participate and input into Journey Operations that impact Prospect Student experience in partnership with IT, Accounts, Brand and Product teams. Measurement, KPIs & Reporting Cadence Own measurement best practices, quarterly meta-analysis, CRO Playbook, dashboards, and the KPI framework supporting CRO, experimentation, and website personalization efforts. Define, monitor, and communicate KPIs including experimentation velocity, win rate, conversion improvement, inquiry conversion, application progression, website conversion, journey completion, personalization effectiveness, and incremental business impact. Establish and maintain a regular reporting cadence, including weekly program status, monthly CRO performance readouts, and quarterly roadmap and business-impact reviews for senior leadership. Build executive dashboards and communicate test results, KPI trends, roadmap progress, and strategic recommendations to the Chief Marketing Officer and senior stakeholders. Partner with the Digital Analytics team to establish analytical requirements, measurement plans, and dashboard reporting for UX. Measure the maturity of National University’s experimentation program and continuously evolve optimization capabilities through data-driven insight. Innovation & Continuous Improvement Evaluate emerging trends in AI, personalization, experimentation, behavioral science, and digital experience optimization. Identify opportunities to incorporate intelligent personalization, predictive experiences, and innovative optimization capabilities into National University’s prospective student website experiences. Evaluate new technologies, platforms, and optimization capabilities that strengthen website audience engagement, experience effectiveness, and conversion performance. Continuously benchmark industry trends, competitor experiences, customer expectations, and evolving digital behaviors to identify future opportunities for innovation and growth. Other duties as assigned.
Requirements
- Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field.
- 7 + years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce.
- 2+ years of experience in a strategy, program ownership, or related manager responsibilities.
- Demonstrated ownership and administration of A/B testing and personalization platforms (Adobe Target, VWO, Optimizely, or equivalent), including governance, implementation oversight, and optimization best practices.
- Experience designing, implementing, and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting.
- Proven experience developing and executing a CRO and experimentation roadmap, including KPI development, prioritization frameworks, and executive reporting.
- Experience managing vendors, agency partners, and external development resources to deliver experimentation, personalization, and digital optimization initiatives.
- Demonstrated track record of leveraging experimentation and personalization strategies to drive measurable improvements in conversion, lead generation, engagement, and business outcomes.
- Portfolio, case studies, or documented examples demonstrating measurable conversion improvements and successful optimization initiatives across complex digital ecosystems.
- Competencies/Technical/Functional Skills: Deep expertise in experimentation methodologies, including hypothesis development, test design, statistical analysis, and interpretation of results to support business decisions.
Preferred
- Master’s degree or M.B.A. preferred.
- Experience in higher education, edtech, or another complex, high-consideration, multi-audience environment preferred.
National University
3.1 Glassdoor
At National University, we believe it’s not just about the degrees our students earn, but the degree to which they use them.Since 1971, we have supported working professionals who want to be a powerful force for positive change. That’s why we make education accessible to adults who live and work in the real world. It’s why we were the first to develop a flexible, one-class-per-month format. It’s why we offer more than 120 graduate and undergraduate degree programs. And it’s why we will continue to innovate and leave a mark on people who will one day leave their mark on the world.We embrace diversity. Because it brings a new perspective to every industry. Our classes and faculty are made up of an eclectic mix of people who reflect our different communities and have the influence to shape where we’re headed.We do all this because we care. About our students. Our staff. Our supporters and our community. We are a private, nonprofit institution that does not answer to shareholders. We invest our money back into making improvements so that the people who come here can do the same.We know our legacy does not end when our students graduate. It begins.
Founded in 1971
San Diego, California, USA
7.1K employees (161 in marketing)
49% recommend to a friend
60% CEO approval
Salaries
Posted range
$78K/yr – $106K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
125 (2% of company)
Median Career Experience
13 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Carey Hilderbrand
Chief Marketing Officer
At the company for 5 years 2 months
Emily Emmer
VP of Marketing
At the company for 5 years 1 month
Timothy Prestianni
Director of SEO & Digital Content
At the company for 4 years 6 months
Michael Rossini
Director of Paid Media & Performance Marketing
At the company for 4 years 6 months
Funding
Total Funding
$10.4M
Last Raise
Grant, 1 years ago
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$5.6M
Traffic Source Mix
Search
41.7%
Direct
46.5%
Referral
8.5%
Social
1.9%
Paid
1.3%
Headcount Trend
Current headcount: ~7.1K
Recent News
Links
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