3 weeks ago
Brand & Content Manager
Medela
McHenry, IL (Hybrid)Full time$85K/yr – $95K/yr
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Brand & Content Manager
McHenry, IL (Hybrid)
$85K/yr – $95K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Job Summary
Own end-to-end content development across digital, social, email, and campaigns, transforming complex information into consumer facing content while maintaining brand voice and coordinating with cross functional teams.
- Plan and manage editorial calendars and content roadmaps;
- Lead multi-channel content creation for product launches, campaigns, and education;
Job Description
Responsibilities
- Create and manage content across digital, social media, website, email, video, and campaign channels.
- Lead content development for product launches, consumer education initiatives, and integrated marketing campaigns.
- Transform complex product, technical, and clinical information into clear, engaging, and consumer-friendly content.
- Develop compelling storytelling that strengthens brand awareness, engagement, and customer loyalty.
- Plan and manage editorial calendars, content roadmaps, and campaign timelines.
- Coordinate content execution across multiple marketing channels to ensure a consistent customer experience.
- Partner closely with Creative, Brand, Product Marketing, Digital Marketing, and Communications teams to execute content strategies.
- Maintain and champion Medela's brand voice, messaging framework, editorial standards, and content guidelines.
- Manage content reviews, approvals, and updates while ensuring accuracy, compliance, and alignment with business objectives.
- Collaborate with localization partners to adapt content for international markets.
Requirements
- Bachelor's degree in Communications, Marketing, English, Journalism, UX, Design, or a related field preferred.
- Exceptional copywriting, editing, proofreading, and storytelling skills.
- Ability to simplify technical, clinical, or complex information into compelling consumer-facing content.
- Strong understanding of content strategy, customer journeys, and audience engagement.
- Experience creating content across multiple digital channels, including web, email, social media, and video.
- Experience working within established brand guidelines, editorial standards, and messaging frameworks.
- Familiarity with content management systems (CMS), SEO best practices, analytics platforms, and content performance metrics.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Ability to thrive in a collaborative, matrixed environment with multiple stakeholders and cross-functional teams.
- Proficiency with Microsoft Office Suite.
Benefits
- - Competitive Salary plus bonus
- - Comprehensive benefits plan
- - 401K with match
- - Money Purchase Plan
- - 16-week Paid Parental Leave
- - Generous PTO package, including 14 paid holidays
- - A great place to work!
Medela
3.1 Glassdoor
Through advancing research, observing natural behavior, and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients, and healthcare professionals in more than 100 countries all over the world. As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides the leading research-based breast milk feeding products, healthcare solutions for hospitals, and clinical education. A family-owned company, Medela has 20 subsidiaries in Europe, the Americas, Asia and Australia, three production and warehouse facilities in Switzerland, the U.S and China and a worldwide distribution network in over 70 countries. With more than 1,500 employees, Medela is dedicated to developing breakthrough innovations that build better health outcomes and improve the lives of moms, babies and patients.Founded in 1961 by Olle Larsson, his son Michael Larsson serves as Chairman of the Board of Directors since 2001. Thomas Golücke is the CEO of the company since 2024. Medela is committed to providing equal employment opportunity (EEO) to all persons regardless of race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDS status, marital or domestic partner status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law or ordinance.
Founded in 1961
Baar, Zug, CHE
1.2K employees (138 in marketing)
54% recommend to a friend
Salaries
Posted range
$85K/yr – $95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
126 (10% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
457.3K
Traffic Source Mix
Search
59.6%
Direct
32.3%
Referral
5.3%
Social
2%
Paid
0.6%
Headcount Trend
Current headcount: ~1.3K