2 days ago
Senior Manager of Marketing and Analytics
Iowa State University
Ames, IA (Unknown)Full time
Marketing jobs
2 marketing jobs
Senior Manager of Marketing and Analytics
Ames, IA (Unknown)
Salary Not AvailableSenior Level7+ years expFull time
Posted 2 days ago
Job Summary
Own and drive Iowa State University’s data-driven marketing and communications program, leading audience research, digital campaigns, content development, and cross-unit collaboration to advance visibility and reputation.
Job Description
Responsibilities
- Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.
- Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.
- Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.
- Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.
- Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.
- Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.
- Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.
- Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.
Requirements
- Bachelor’s degree and 7 years of related experience
- Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.
Preferred
- Bachelor’s degree in marketing, communications, or a related field.
- Master’s degree in marketing, communications, or a related field.
- Demonstrated leadership and management experience overseeing marketing and communications strategies, digital marketing analytics, and integrated marketing initiatives.
- Experience in higher education marketing and communications.
- Experience using customer relationship management (CRM) platforms to support marketing campaigns, audience engagement, data analysis, and strategic decision-making.
Benefits
- Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as: Retirement benefits including defined benefit and defined contribution plans Generous vacation, holiday, and sick time and leave plans Onsite childcare (Ames, Iowa) Life insurance and long-term disability Flexible Spending Accounts Various voluntary benefits and discounts Employee Assistance Program Wellbeing program Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.
Iowa State University
4.3 Glassdoor
Iowa State University is the nation's most student-centered public research university.
Ames, Iowa, USA
13K employees (509 in marketing)
85% recommend to a friend
86% CEO approval
Marketing Team
Marketing Team Size
329 (3% of company)
Median Career Experience
13 years
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Meredith Ponder Hanisch, MPA
Director of Communications and Marketing for Campus Life
At the company for 11 years 10 months
Amanda Ouverson
Assistant Director of Digital Marketing
At the company for 20 years 8 months
Erica Fischer
Director of Enrollment Marketing
At the company for 25 years 10 months
Clay Paciorek
Assistant Director of Marketing
At the company for 10 years 10 months
Funding
Total Funding
$5.5M
Last Raise
$1M
Grant, 2 years ago
Funding History
- Aug 2024Grant • $1M
- Mar 2024Grant
- Feb 2024Grant
Traffic Signals
Monthly Visitors
3.9M
Monthly Google Ads Budget
$69.6K
Traffic Source Mix
Search
42.4%
Direct
47.5%
Referral
8.2%
Social
0.7%
Paid
1.1%
Headcount Trend
Current headcount: ~12.6K
News about Iowa State University
Links
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